• Coco Marie (Student Project)



    Designer: Ashley Peña
    Project Type: Student Project
    School: PrattMWP
    Course: Visual Communications II
    Tutor: Cindy Koren
    Location: USA
    Packaging Contents: Hair Products
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Digital Printing

    A branding concept for a line of curly hair products.
    Coco Marie is a brand for women and young girls that desire tight curls that are loved and cared for. Our mission is to keep every curly cutie's hair hydrated and soft, using four key products. Coco's Curl Enhancing Cream, Loving Leave-In Conditioner, Coconut Cutie Serum and Pure Argan Oil are combined to treat hair in the most loving way. Not only is Coco Marie all cruelty-free vegan, paraben and sulfate free but is also here to create a loving community for all curly cuties to finally set their hair free!



    What's Unique?
    Coco Marie sets apart from other hair products with a bold illustrative style and is balanced with a limited color palette. The unique design of the products and assets keep the brand visually pleasing while still using all sustainable materials. The entire kit also includes a step by step curly guide, stickers and a journal for cuties to record their curly journey.











    1 comments → Coco Marie (Student Project)

    1. This is fantastic and shows the creativity and dedication of our great up and coming young minds.
      The World is ready for you to change it.

    Post a Comment

    STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.