Designer: Yasmin Essam
Project Type: Concept
Location: Cairo, Egypt
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
It's just a concept for a new chocolate brand in the market. Eight chocolate is set to stand out in an international market full of hundreds and hundreds of successful brands. Goal was to get personalized product yet show the diversity in brand products. The idea was to use the horoscopes to get personal to everyone as horoscopes are recognized by all cultures around the world, and yet limit the packs to twelve different ones. The art direction helps the stand out part as it uses simple, vivid, neon, modern, artistic, unique and cool artworks. The artwork combines the zodiac shape, flavor of the chocolate and the horoscope stars shape.
Outer cover has the artwork in front and the back side includes all the data about the product and an icon about the horoscope. It also has a die cut with the brand shape -upside down triangle- to reveal the logo printed on the inner cover.
The inner cover has the logo on a craft looking paper to reflect a personal feeling and get away from the artificial look. the inner side will be coated with foil food friendly paper to preserve the chocolate flavor and deliver it in good quality.
It approaches a personal side of the consumers as it uses internationally known icons (horoscopes) and displays them in twelve colorful, artistic, modern and eye candy unique packs.