• LuvIt Rocks

    Creative Agency: BLOK
    Creative Directors: Vaishnavi Mahendran, Zarko Dumicic
    Project Type: Produced, Commercial Work
    Client: Global Consumer Products Pvt. Ltd.
    Location: Mumbai, India
    Packaging Contents: Pralines
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing, Foil stamping, Spot UV

    LuvIt is an Indian youth-oriented brand of chocolates. The brand newly launched a collection of pralines targeting young adults. With market research indicating that praline chocolate buyers were primarily middle-aged customers, the research pointed to exciting potential for re-introducing praline chocolates to a fresh customer demographic. Our focus & objective was to develop packaging that was fun, trendy & relatable to young adults whilst retaining the sophisticated elegance intrinsic to praline chocolates.

    We reimagined conventional praline shapes, designing 4 custom shapes inspired by precious stones, branded as LuvIt Rocks — a tongue-in-cheek pun suggesting 'great taste' while referring to their precious stone-like shapes, referred as 'rocks' in youth-speak.

    What's Unique?
    The box shape was inspired by jewellery boxes, with an elegant typographic pattern with gold-foiled brand letters playfully enveloping the box. Spot UV was used to add to the luxe aesthetic of the packaging. The box of chocolates come in 3 vibrant colour options to excite customers to choose from.

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