• McDonald’s BagTray

    Agency: DDB Budapest
    Chief Creative Officer: Péter Tordai
    Head of Art/Art director: Guilherme Somensato
    Copywriter: Vera Länger, Giovanni Pintaude
    Illustrator: Adrián Bajusz
    Product Designer: Márk Dávid, András Bálint
    Animation: Réka Horányi, Anita Kolop
    Business Director: Judit Majosi
    Account/Producer: Rozália Szigeti
    Promo film: Somnium Studio
    Client: McDonald's
    Location: Hungary

    BagTray - an inventive solution to make takeaway more convenient
    McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray.

    With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.

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