Designers: Mehul Sahai, Rishab Patni
Project Type: Student Project
Packaging Contents: Tang in powdered form
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Space holds within it an unbelievable mystique to me. An undiscovered country right above our heads, full of beautiful moons, planets, comets, nebulae, pulsars and so much more in the inky dark endless expanse. One of the most cherished memories I have was being told that the tang I was stirring in a glass in the confines of my terrestrial home was the same as the tang what the astronauts had hundreds of kilometers above me.
2019 marks the 60th anniversary of Tang. And it seems fitting after all these years to celebrate this legendary partnership in the form of special collectible packaging that both evokes the heritage of tang being used in space flight and introduces a new generation to the story of tang.
The container is shaped to resemble the reentry capsule of the mercury mission which carried tang on board and in addition to this the nozzle is designed to dispense the exact amount of tang to create one glass of tang when rotated to open.