• More Than Soap (Student Project)

    Designer: Cansın Konca
    Project Type: Student Project
    School: Bahcesehir University
    Course: Graduation Project
    Location: Istanbul, Turkey
    Packaging Contents: Soap and shower gel
    Packaging Substrate / Materials: Paper, Craft paper
    Printing Process: Digital printing

    More Than Soap is an animal friendly cosmetic brand. They don't use animals for testing. Also they are making hand made soaps with totally organic herbs and oils. My target customers are women that not only care about their beauty but also care about nature and world.

    The idea behind More Than Soap is; while producing soaps we have to respect nature, people and animals.

    While working on this project, the goal of the packaging was to show animals and nature loves the brand and products. I based the brand's imagery on hand drawn happy animal and fresh fruit illustrations that reflect the handmade nature of the soap.

    I prefer using pastel tones and soft colours for showing comfort and relaxation.

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