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Packaging You Shouldn't Miss In April 2017


Packaging of the World presents the top 10 posts for the month of April 2017. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!



SAIKAI packaging design by Mid Sweden University students (Maja Ahlund, Alma Lindström, Hanna Simu and Emma Waleij)

In the Graphic packaging project course at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese senbei cookies and green tea on a Swedish market. ​We created the brand SAIKAI, which stands for "until next time".

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Literally Packed Like Sardines! Packaging design concept by Brandiziac

The idea for this package originated from the Russian idiom “Packed like herrings in a barrel”, which is comparable to the English idiom “Packed like sardines”. This idiom is applied to spaces excessively crowded with people, having the same meaning both in Russian-speaking countries and in countries where English is native. Typically, it refers to the public transport, and that is why we chose the shape of a can, which resembles the shape of a bus.

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Candela chocolate packaging design by Infinito Consultores

Candela produces and sells Peruvian sustainable, ethically-sourced products products. It is to highlight the relationship between small farmers, workers and consumers, through a different proposal that promotes the care of the environment and fair trade. The superb illustration features a pair of hands showing the relationship between farmers and workers holding the ingredients of each product.

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Utopick Chocolates packaging design by Lavernia & Cienfuegos

Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar”- an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries.

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Really clever McDonald’s Bag Tray packaging design by DDB Budapest

McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray. With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.

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Cute! Sweet Freedom natural syrups & treats packaging design by Afterhours

The creative concept is built around the insight that these products are a ‘Dream come true’ for those watching their sugar intake who therefore feel that many of the sweet treats they crave are ‘forbidden’. All natural and with fewer calories, Sweet Freedom gives everyone permission to enjoy a little sweetness in their lives.

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UMBRO Medusae Boot Launch packaging design by LOVE X TJ Nicklin Illustration

A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new Medusae boot from Umbro. We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.

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Plastic Water Bottle with up-cycling messages - packaging design by Happy mcgarrybowen

Chai Point constantly endeavours to be an eco-friendly brand. From cardboard flasks for hot teas to glass bottles for iced teas, they try their best to keep plastic usage to minimum. As they expanded their beverage range, water entered their portfolio. However, the most practical method to package water is in plastic bottles. Given the constraint of the material, Happy was tasked with finding an environmentally forward idea for the plastic water bottle.

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Sweet Virtues chocolate truffles packaging design by IWANT Design

Sweet Virtues is an innovative, forward thinking, health-conscious lifestyle start-up. We have worked with them from their inception, developing branding, packaging, marketing, website and helping to bring their product to market. Since their launch in early 2015 they have won a number of awards including the 'Virgin Foodpreneur' award.

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Street Beer packaging design by BasileADV

The Craft Brewery D'Ambrosia is born from the desire to create easy to drink beer, rich in taste and suitable for everyone. Our goal is to tell with tags the production area, these beers fact born in Campania, near Amalfi, why are used specific ingredients such as citrus fruits and citrus honey, that speak of the typical and natural flavors of this land.

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