• Swallow Vodka (Concept)

    Designer: Alexsey Butakov
    Project Type: Concept
    Location: St Petersburg, Russia
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Bottle
    Printing Process: Digital printing, Foil stamping

    The concept of Russian vodka brand based on target audience's insight: "vodka must be light and clean". Image and naming of swallow bird unites these concepts.

    What's Unique?
    Lettering and naming of brand is unique in alcohol brands category.

    3 comments → Swallow Vodka (Concept)

    1. Well-done naming! Russian TA will be pleased by such an affectionate even folk name and the sub-line "vodochka".

    2. O, its amazing concept and better than "squirrel")))))

    3. Excellent work! Very fresh and light! Like a bird!

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