Fruit Moon

Designer: Yaroslav Zheleznyakov
Project Type: Concept
Packaging Content: Fruit beverage
Packaging Material: Glass
Location: Russia

Few people know that the moon is made from fruit. Drops of rain that began in the night of the full moon have a fruity taste. We collect this water and pour it into bottles… Of course it is invention but sometimes we want to believe in fairy-tales.

Fruit Moon is the brand for dreamers. For people who like to live in fantasy, it is a natural fruity drinking water with pleasant taste. Water Fruit Moon has soothing and relaxing properties, because little mint extract is added in and it makes taste of the fruity water more pleasant.

Original brand name of Fruit Moon is realized in simple packaging design. Blue color of the glass bottle symbolizes the night sky. Food area has two meanings: functional and emotional.