• SPRICE Organic Ice

    Creative Agency: MAS
    Project Type: Produced, Commercial Work
    Client: &samhoud food
    Location: Amsterdam, the Netherlands
    Packaging Contents: Organic ice
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Organic ice in a cool box
    Ice and vegetables? A downright feast! This summer, &samhoud will be introducing 100% natural ice, brimming with organic fruit and greens. Topped off with a whiff of honey. There are two variants: orange & carrot and cucumber & lime. Fresh-wrapped by branding & packaging agency MAS.

    Ice fun that lasts
    Named SPRICE, these new ice products can be found in the refrigerated section of supermarkets. SPRICE packings were given a fresh & cheerful ring by providing elements that convey the characteristic &samhoud food style. For the to-go packing it was opted for a rectangular box instead of a plastic flowpack, making it surprising as well as distinctive – just like the ice inside. The box moreover allows sufficient room to indicate the product details in a fresh, inviting way in the form of illustrations. The ice portrayed on the lid is a true-to-life picture. In short: What you see is what you get.

    A multipack was developed especially for retail purposes. The 4-pack depicts the &samhoud philosophy in a welcoming and persuasive way. Also, it is crammed with fun did-you-knows and good-to-knows. MAS developed this project in cooperation with freelance design artist Bart Nagel of Now Even Better.

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