• Tuny Sport

    Creative Agency: ForumStudio
    Senior Designer: Daniel Paul
    Creative Director: Carlos Ochoa
    Project Type: Produced, Commercial Work
    Client: Tiny / GrupoMar
    Location: Mexico City
    Packaging Contents: Seafood
    Packaging Substrate / Materials: Aluminium
    Printing Process: Flexography

    Tuny Sport, a protein without limits
    With the vision of capturing new moments of consumption through innovation, Tuny has identified the opportunity to expand the benefits of tuna's protein in nutritional terms into a growing territory where few brands can penetrate.

    Tuny Sport personalizes and emphasizes its attributes through an abstract language according to the graphic guidelines that the world of sport has adopted and developed for consumers who identify with this lifestyle.

    How we contribute?
    We basically established two objectives. Build a hierarchy of communication based on their nutritional attributes that are the stimulus of any sport diet; and the biggest challenge… transforming the perception of a product and a brand that always has been seen as a "canned product" to direct it to a completely fitness environment.

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