• 24 O'clock Inner Beauty (Concept)



    Creative Agency: Kingsmen BX Lab.
    Package Designer: Saerona Shin
    Photographer: Chaewoong Lim
    Creative Director: Eungsuk Kim
    Senior Designer / Marketing Agent: Yeaji Hong
    Junior Designer / Marketing Agent: Minkyu Kim
    Project Type: Concept
    Location: Seoul, Korea
    Packaging Contents: Tea
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Digital printing, foil stamping

    As we planned an inner beauty brand called ‘24 O’clock’, we have developed a branding system with the core value that this brand wants to convey to be effectively dissolved in the package design. 24 O’clock means ‘midnight’ which is the boundary between today and tomorrow. 24 O’clock, located at the border of the finish and the start, will be with you every moment.



    What's Unique?
    The visual identity of 24 O'clock's first inner beauty product is derived from the three keywords, Day & Night, Natural Ingredient, and Moisture. Each keyword is visually expressed through the flow of time and the image of nature and river.











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