• FC Barcelona 2017/18 Jersey - Premium Edition



    Creative Agency: Oxigen
    Project Type: Commercial Work
    Creative direction: Sònia Rodríguez Grau
    Art direction: Carlos Pérez
    Client: FC Barcelona, Nike
    Location: Barcelona, Spain
    Packaging Contents: Sports jersey
    Packaging Substrate / Materials: Paper Skin and methacrylate
    Printing Process: Stamping gloss black and silver, punching

    Exclusive packaging design, targeted to the media and VIP’s pre-release of the new Barça 2017/18 Shirt. Under the concept of “The Shirt Never Sleeps”, it is played with black and a series of pieces are articulated and combined with different materials resulting in premium packaging. Both the functional design of the pack and its choice at the level of finishes has been a scrupulous study for its correct sensorial harmonization. Combining black Skin Curious collection® paper, with a black glossy stamping, makes it unique to each piece by playing with black. In addition, it is a combination of black methacrylate plate that creates a set of lights and shadows by the typographic die; refined details even on the silvery paper wrapped around the long-awaited shirt, a pasted double sided card that combines black and silver stamping is inside and a combination of subtle contrasts to surprise with elegance.












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