• RockFilter Distillery


    Agency: Werner Design Werks
    Creative Director: Sharon Werner
    Copywriter: Julie Kucinski
    Designers: Sarah Forss, Abby Haddican
    Client: RockFilter Distillery
    Location: USA
    Packaging Content: Whiskey
    Packaging Materials: Screenprinted glass bottle, paper labels
    Project Type: Commercial Work

    RockFilter is an organic farm distillery in Spring Grove, Minnesota. RockFilter’s founder and head distiller, Christian Myrah, is a fourth-generation Spring Grove resident whose ancestors helped found the town. Christian raises all the organic grains for RockFilter’s small batch spirits on his 350-acre family farm.

    Behind every variety of RockFilter whiskey, there’s a Spring Grove story. Giants of the Earth Bourbon features a photo of Christian’s great-grandparents; Fence Jumper was inspired by a rogue contingent of local livestock. An embossed, foil-stamped gold rock partially obscures the images on the front labels, while the back side of the label is printed with a story which reveals itself as the bottle is emptied. The same screen printed bottle is used for all of RockFilter’s products; we chose it for its unpretentious, broad-shouldered shape. Each bottle is individually signed and numbered, and the whiskey’s proof is also hand-written and applied as a separate label. These elements add handcrafted authenticity, but also enable the client to variably age and proof their whiskey. The final result is a packaging design that’s as hardworking as the people behind the brand and as premium as their award-winning product.












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