• Sony Xperia XZ Premium

    Creative Agency: Adentity
    Project Type: Produced, Commercial Work
    Client: Sony Mobile
    Location: Malmö, Sweden
    Packaging Contents: Mobile phones
    Packaging Substrate / Materials: Paper
    Printing Process: Foil stamping

    “Style Case” mirrors the world of Sony Xperia XZ Premium
    To promote the worldwide retail launch of the latest addition to the Sony Xperia™ range, the Sony Xperia™ XZ Premium, the Swedish advertising agency Adentity has created “Style Case”, a stylish new integrated packaging solution and in-store POS display.

    What's Unique?
    “Style Case” is a logistics-efficient transport box which, when opened transforms into a mini retail display. Its streamlined design features a slim profile and a double-sided fold out cover. The outside cover features a product shot and the official “X” logo of the Xperia range, while the inside cover is covered with metallic foil to match the shiny fold-out platform. This eye-catching addition not only creates a nice mirroring effect and reflects light, drawing the shoppers’ eye to the product, it also reflects the superior quality and positioning of the new Sony Xperia XZ Premium.

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