• To Samoe Ice-Cream

    Creative Agency: DN Group Digital Production
    Art director: Alexey Mogilnichenko
    Designer: Denis Bezrukov
    Project Type: Produced, Commercial Work
    Location: Voronezh, Russia
    Packaging Contents: Ice-cream
    Packaging Substrate / Materials: Paper, plastic

    The packaging design has continuity with the style of Soviet advertising posters and classic patterns of the past.

    Why exactly Soviet classics? Because we wanted to emphasize the naturalness of the product, this ice cream - it's a classic 15% cream made by Russian state quality standard from natural milk, the same as was thirty years ago.

    As soon as we created the design-concept for packaging, we moved on to developing the logotype and made it in a minimalist style using a strict grotesque font.

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