• Tomato Sauce Organics Mariani

    Designer: Ricardo Pletes
    Project Type: Produced, Commercial Work
    Client: Organics Mariani
    Location: São Paulo, Brazil
    Packaging Contents: Tomato Sauce
    Packaging Substrate / Materials: Glass
    Printing Process: Offset printing

    Organics Mariani is a rural family brand, located in the south of Brazil, that commercializes juices, jellies, sauces, “in natura” products, among other items. For the featured product (Organic Tomato Sauce), the challenge was to create a design with low implementation cost and great visual impact to set this product apart from its competitors, still maintaining the organic background of the brand. To achieve this, it was created a strategic combination among clean space, strong bright color and the tomato picture itself. Giving to this design a great visual impact and credibility to endorse the organic origin of the products.

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