BOLD Men Beard Grooming

Creative Agency: Braind
Art direction & concept: Eduard Kankanyan
Designer: Alexandr Hovhannisyan
Project managers: Christina Arutyunova, Masha Hayrapetyan
Project Type: Produced, Commercial Work
Client: BOLD Men
Location: Yerevan, Armenia
Packaging Contents: Oil, Balm, Shampoo
Packaging Substrate / Materials: Glass bottle, Paper, Metal, Wood, Plastic

Strong, brave, BOLD. These are the characteristics that describe our customers. We were to create the concept and packaging of fully handcrafted beard care products line. In the base of the concept laid the naming that we got immediately after the whole idea and the products were presented to by two passionate bearded guys.

For the logo, we replaced letter “O” with the symbol of masculinity. Then we took “Bold” and put it in the frame which bound all the elements and finalized the image and made the second element of the logo “men” smaller and moved it to the second framed cell to keep the bold accent on “BOLD”.

Every uniquely handcrafted scent pushed us to create awesomely different names and colors that hint the bearded guy or his girlfriend which one to choose to find perfect match for his personality. Moreover, every little bottle of beard oil is made of colored glass so that the dark label we designed creates contrast and looks awesomely emphasized.

What’s Unique?
We created a line naming and geometrically shaped and colored symbol for each scent. The labels of three products with the same scent differ from each other with the background: totally white, totally black or half black and half white not to mix them up while having shower you know))

And for the packaging of soaps for face and beard the main requirement was to show the product to the customer before he/she buys it. That is why we made a window in the soap box and applied natural soap textures like design elements. The inner side of the box is covered with brand pattern which tells about the status and seriousness of this masculine product.