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Cement For Collectors



Creative Agency: TBWA Colombia
Chief Executive Officer: Rafael DeNicolas
Executive Creative Director: Jaime Cueto
Director Creativo: Juan Pablo Rodriguez
Sr. Art Director: Diego Duran
Sr. Sr. Copywriter: Jairo Luis Rodriguez
Illustrator: Diego Duran
Account Executives: Stefano Rispoli & Jenny Jimenez
Pre-Production: Pedro Urrego
Project Type: Produced, Commercial Work
Client: Argos
Location: Bogotá, Colombia
Packaging Contents: Cement
Packaging Substrate / Materials: Craft Paper
Printing Process: Flexography

THE CHALLENGE:
After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican Republic seeking to generate a natural approach to the brand, by being perceived as a company that understands the needs and culture of the country.

THE OPPORTUNITY:
Baseball, the national sport and main entertainment of our target group.

THE ACTION:
To design our bags with baseball related art in the "Passion for Baseball Special Edition", during the 2014-2015 season.

THE RESULT:
Bags became collectibles for construction workers, and inspired them to seek all of them. It was such a success that there is already an order of new artworks for the 2015-2016 season, that will have a very special promo.



What's Unique?
It never has been designed a packaging illustrated for cement bags, nor for a special season, even as a special collection for construction workers.






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