The Tree

Designer: Simona Fulgoni
Project Type: Concept
Location: Italy
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar
Printing Process: Digital printing

The Tree is a hypothetical farm that produces jams, marmalades, honey, sauces made thanks to the fruits that the earth has to offer. This is why I decided to depict the main ingredient of every product of this organic line with a mix of lines. Through the graphics I wanted to communicate the fruit aesthetically imperfect but with a genuine taste and high quality.

What’s Unique?
Thanks to a clean and elegant graphic I want to communicate the high quality and through the design, a scribble that creates the main ingredients, I want to communicate the genuineness, the product free from harmful substances for our body.