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Designed by mousegraphics, Greece.
The briefing (In Brief)
We have a new type of wine which we would like to brand in an interesting way.
The target consumer
Mass market product of good value and good price. Foreign and Greek markets.
The client gave us freedom to think in any possible direction in order to create a consumer friendly, interesting identity for the new wines, which will be sold in Greece and abroad. This is an old family of prestigious winemakers with close ties to the land, the vineyards and even the unique buildings situated since the 19th c. in historic buildings, at the areas of Mantinea and Nemea in the Peloponnese. Updated with organic farming methods, the company's activity aims to produce high quality grapes and wines while protecting the ecosystem and the environment. All the above inspired a design based on the age old figure of the vineyard guardian: the scarecrow. An item of folk art, of basic necessity and common practice, the scarecrow has been the object of fascination by artists and village people alike. Festivals are organized around the world to celebrate the imagination and ingenuity involved in its making. Mousegraphics commissioned a well known Greek artist to draw and then make three different scarecrows to represent the white, red and rose labels. They were then photographed by a fashion and art photographer, with equal care. The brand name "the Guardians" is accompanied on the packaging by the small phrase: "to serve and protect the secrets of good wine-making ", and this summarizes our concept and its references.
Designed by Neumeister, Sweden.
Re-launching a classic
Whoever said you can’t recreate the past, apparently never told Spendrups master brewer, Richard Bengtsson. Inspired by archives and a fascination with historical brewing techniques, Bengtsson did just that, re-launching a Swedish classic that hadn’t been around for over 50 years. Although Melleruds brewery is long gone, we wanted to respect the rebirth of its prized pilsner with a design language that presents the nostalgia and unvarnished aesthetic of the 1940s in a way that is current and inviting. Everything from the logotype to label design and packaging takes you back to a time when simplicity trumped sophistication, colour was a fad, and the words ‘ordinary’ and ‘traditional’ were considered high praise. Fast-forward to the present and you’ve got design that gets noticed, because it is honest. That stays fresh, because it is authentic. The perfect dressing for a beer Bengtsson considers “just as it should be.”
Designed by Stelios Pseftogas, Greece.
The name "Adamantinos (Adamantine)" describes metaphorically the character of this fine wine. Geometrical reflections -like those of the diamond sides- span throughout the entire range of the label and become distinguished from the background with the print of spot UV varnish.
Right at the center of the label the rhombus shape has been created by the vertical permutations of the capital letter A. We used golden foil for the red wine and silver for the white one. It is the strong glow of the diamond on the rough surface of the paper. Simplicity and minimalism characterize this label design, expressing this way the sacramental conversion of raw materials from vineyards in bright wines with a special value.
Designed by Estudio Versus, Spain.
Packaging of a new beer brewed exclusively for La Zaragozana by Estudio Versus and aims to surprise and demonstrate the possibilities of beer.
The research team of Cervezas Ambar with Master Brewer at their head, were "cooked" a beer in which a high ranking with the different contributions of hops originating from nine countries that have been used are harmonized.
Under the name of Amber 10, this proposal has been prepared using 10 varieties of hops and an alcohol content of 10 degrees. It comes in 50cl bottles. mechanically and silkscreened cap.
Designed by Archrival, United States.
Letterpressed by Spark Letterpress
Cut Spike, named from a term used for a hand-forged spike, is an artisan distillery specializing in premium spirits, designed with a nod to railroad history and doing work by hand. One of the country’s few American single malt whiskeys, Cut Spike Whiskey is made from premium grains and limestone-filtered water sourced from the Sandhills of Nebraska. The highest-quality cut is aged for two years in charred American oak barrels.
Archrival developed the brand to align with Cut Spike’s philosophy of doing as much as possible by hand; the packaging stays true to the hard-working, hands-on spirit of the people distilling. With letterpressed labels, you can almost feel the painstaking hard work that went into creating each bottle.
Designed by Judy kriel, South Africa.
The concept for this project was to create a South African inspired craft beer. Traditionally Zulu women make their own beer that the men drink at festivals or weddings. A Zulu festival beer was created, making use of traditional colours and symbols. The beer named “Bhuti” refers to a brother, bro, or guy friend. The masks on each of the bottles refer to the traditional masks that were used at Zulu festivals, also inspired by the wood-carved Zulu masks that can be bought in KwaZulu-Natal. A triangle was used in the logo. A zigzag pattern was also used in the design. This is depicted from the traditional beer baskets and means masculinity. Each colour used has a specific meaning within the Zulu culture. When a colour is used next to white it gives it a positive meaning. White represents spiritual love. Black indicates rebirth, and yellow wealth. Lastly red indicates love and strong emotion. Traditionally two types of beer are made, namely a darker sorghum beer and a lighter maize beer, thus the reason for making a series of two types of beer. Promotional items include a cap, T-shirt, bottle opener, as well as coasters.
Designed by CookChick Design, United Kingdom.
Cookchick & Adnams Create A Bold New Direction For English Whisky.
Adnams Copper House Distillery has been producing handcrafted spirits since 2010, during which time the company has gained international recognition and awards for its spirit range, including a coveted Gin Trophy at the IWSC.
In the first few weeks of operation, Adnams laid down 20 barrels of spirit in new French and American oak barrels. After three years and a day maturation, the first two highly anticipated batches of Single Malt and Triple Grain whiskies are almost ready to release.
The striking bottle design has been created by CookChick Design. Lee Cook comments: "Designing Adnams' Whisky has been an opportunity for us to establish a fresh new direction for hand-crafted English Whisky. We were keen to create a strong voice for this new category and not be constrained by the traditional approach of Scottish and Irish brands.
Our aim was to create a radically different design by balancing the optimistic, and vibrant coastal colour palette with the copper from the distillery stills, leading to a tempting glimpse of the whisky inside. This bold design reflects the contemporary approach that Jonathan Adnams and John McCarthy have to making spirits".
Designed by Milutin Marković, Serbia.
BOW TIE is a concept packaging design, realized as a project in Packaging Design course, only as a prototype. The aim was to make an elegant packaging which won't be expensive in production. The box itself is conceived as to show labeling on the bottle as well as the bottle. There are two varieties of the packaging: for red and white wine. Bow ties a symbol that means elegance, it is represented simply, in a minimalist manner and is incorporated in typography.
Designed by Kevin Harald Campean, Hungary.
My idea comes from the hooligan fights, where the beer glasses were the accessories of the brawl.
I enhanced the hooligan atmosphere with high alcohol value of the beer.
This gave me the idea to create a beer brand which could be a symbol of power and elegance.
Designed by Hugo Zappata, Spain.
HG, Hacienda Guzman, a 16th century olive estate, is the best representative of the rural tradition and the olive oil culture in Andalusia. The unique and incomparable site, its history and the experience of a great family, are the elements that constitute the distinctive mark of our new brand HG Hacienda Guzman.
HG Family Reserve is the result of an exhaustive selection of the best Manzanilla olives taken from the olive groves in Hacienda Guzman. Our constant efforts to obtain a high quality olive oil made us produce this fabulous series of just 10.000 numbered units. Enjoy the pleasure of having one HG at home, an exceptional experience of taste and aroma.
Designed by DAC design am chiemsee , Germany.
Designer: Anne Stilper & Tim Hippmann
You're invited to a friend's house. As a gracious guest you take bottle of wine, but you are no sommelier so you stand there at the door with that "naked" bottle wondering how this gift will be received. After all, it's not like you have a "Mouton Rothschild" with you every time . We thought about this problem and created these wraps. Now, with your bottle under our wraps, you can slyly point at your friends ..also with cheap bottles of wine. ; )
The wraps are printed on both sides, so you can choose the way you wrap your wine. It's an easy and nice way to present a gift and avoid standard wine cartons or bags, which are often a bit boring .
With the bottlerwraps there comes a bottle-label that has to be pulled over the bottle neck to fix the paper. You can also use any other kind of binding. At the bottom of the bottle the paper is only folded in the buckle. Depending on the form of the bottle, (there are many different shapes like Schlegel, Burgund or Bordeaux bottles) it can be helpful tu use a sticker that fixes the wrapped paper on the side or the bottom.
Designed by Moruba, Spain.
Dolina is a craft beer inspired by the Atapuerca archaeological deposits.
The world of archeology inspired this design that invites consumers to scratch the label and make their own discovery. Once scratched, the full image of a skull is displayed. It is a fun and interactive design that lets consumers be part of the Dolina sub-culture.