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Agency: LibellulArt - Officina Di Segni
Designer: Elisa Scesa
Client: Pastiglie Leone
There are colours and scents so sweet in mind to awake childhood memories. Such overwhelming shades to fill in our soul. Such unexpected flavours to hand down to us incredible stories of a past time.
RetròChic Candy Originals are real essences of the purest sweetness! LibellulArt disigned RetròChic tins, gift box and display for Pastiglie Leone, the depositary of the most refined taste: from candies to chocolate everything reflects the most renowned Italian confectionery quality.
Agency: DewGibbons + Partners
Country: United Kingdom
Waitrose introduces redesign of Pure beauty range by DewGibbons + Partners
Waitrose has been working with brand consultancy DewGibbons + Partners on a packaging redesign of ‘Pure’, its own label beauty range.
The Waitrose Pure skincare range has been in-store for a number of years – it required redevelopment for better standout on shelf. Plus there was a need to more clearly position the nine-strong range as ‘natural skincare’, due to a reappraisal and reformulation of all products, which are now suitable for all skin types, dermatologically approved, and contain 95%+ naturally derived ingredients.
To ensure Pure is displayed with pride on shelf and in bathrooms, DewGibbons + Partners’ design solution acknowledges contemporary trends in interior design. The agency collaborated with renowned fabric and wallpaper designer Sabine Reinhart to create a flora inspired background pattern that subtly decorates each of the packs. The logotype and typography are a simple and purposely understated foil to the richness of the illustration. A seal endorsing the products’ purity underpins the brand’s natural claims. DewGibbons also sourced new pack structures that provide a united feel to the range.
Moira Lazenby, health and beauty product developer at Waitrose, said: “DewGibbons + Partners’ track record in design for the beauty market is second to none. We’re confident that this redesign will drive up own label market share and lead to significant incremental sales through increased penetration.”
The brand relaunches in store this month, and an associated hair care range will launch later in the year.
Agency: HI(NY) Design
Designer: Hitomi Watanabe, Iku Oyamada
Client: St.Louis International Inc. , SSC Limited (JAPAN)
Photographer: Akira Kawahata
Country: United States
HerBEAU is a skincare line of phytotherapeutic products. It was produced in 2013 by St. Louis International Inc. and SSC Limited in Japan.
HI(NY)'s role was to create packages for this line, including a logo to represent the luxury brand's personality: Natural, elegant, and decidedly feminine. We conveyed this through airy colors, delicate fonts and a clean layout. For the graphic elements, we used gradients for the product containers and diagonal graphics for the corresponding boxes, in the same color schemes. Those unusual combinations made the products unique.
Designer: Tibor Hegedues, Soeren Uherek
Client: Albrecht & Dill Cosmetics
A Product-Design Draft for Fifty Shades of Grey - is a 2011 erotic romance novel by British author E. L. James. The beauty range includes Eau de Parfum, Massage Oil, Bath Soap, Bodylotion, Shower Gel, Lip-& Nip Balm and Soap-on-a-Rope in shape of love-balls.
Designer: Pavel Efremov, Boris Belov, Aleksandr Smolnikov
School: British Higher School of Design
The idea was to combine perfume brand and interactive technologies, and the best choice was to connect music that people love with fragrances that people can wear every day, or on just special occasions. The main insight is that every tune has a set of properties like tempo, mood, tone, time when it was released. According to this data we suggest that we can translate it to fragrance note, so that everyone can compose a set of fragrances based on their favorite music pieces. We designed a basic bottle, shaped in a form of a Jack connector- thing that has been connecting people with music for several decades already. To make experience more easy we developed an app that helps people upload their music library and compose a set of three fragrances, which will be then delivered to them. We have chosen a pack of three, because its a great opportunity to try different odors in one pack.
Considering package- its a triangular box for three bottles with graphic design which is generated on the basis of uploaded tunes. There is a geometric pattern that connects all pieces of deign into one.
Designer: Michael Soerensen
School: School of Visual Communication
A facecare series for men.
Savages is a ecological biodynamic skincare brand. The packaging is based with the focus on nature.
The nature is raw and full of contrast to reflect the inner strength of the man, and his contrast.
It is black and white to appeal more to the man.
The logo is a combination of sharp corners and rounded corners, to show the sharp edges of the man and the organic of the product, which is symbolized in the packaging by the round can and the square wooden lid.
The face cream have a picture of the woods because the bark resembles the skin. The face scrub have a picture of stones because the scrub is with grain. The Moisturizer have a picture of stones and water to show moist
Agency: Smith Design
Designers: Angel Souto & Glenn Hagen
Client: Unilever HPC
Country: United States
SMITH DESIGN REDESIGNS SUAVE KIDS LABEL
Smith Design has redesigned the Suave Kids label of shampoos, conditioners, and sprays, using a revolutionary look that contemporizes the brand, connects with a broader age range of kids, and truly expresses the core of Suave Kids – that of unabashed fun.
“Developing memorable characters in conjunction with elevating the brand identity to a fresher, more modern place allows the Suave Kids packaging to truly break through the category clutter in a unique and ultimately fun way," said Jenna Smith, the partner at Smith Design who led the project. "We were delighted to provide Suave Kids with a strategically smart solution for their line of products that not only aligns the portfolio of products successfully, but emotionally connects with kids and moms alike."
According to Smith, a refreshed brand identity and package design approach in conjunction with the development of 11 unique and ownable "Fruit Mashup" character illustrations, as well as a clear vision for segmenting sub-lines, add clarity and cohesion to a somewhat fragmented line. “The redesign breaths new life into the brand and successfully leads, not follows category players,” she added.
Smith Design, a package design based in Glen Ridge, NJ and Carmel, CA, has three decades of expertise crafting solutions that result in significant gains for leading brands and companies.
Designer: Creative Director: Colin Downing, Designer: Reuben Alderson
Client: Arrow Pharmaceuticals
Country: New Zealand
Our client, a large pharmaceutical, launched a 'me too' product in the sensitive skin care category, taking on brands like Cetaphil. Cetaphil has extensive distribution and strong brand awareness, but it's full of nasties - what they call science - to be effective. Our challenge was to take a purely natural product that had proven results and to convince consumers that natural actually worked. So, after 12 months in the market, we were commissioned to undertake this packaging revitalization.
The end result - a massive growth in sales, increased distribution and happy clients.
What we found was that we needed more than a packaging refresh, we needed a brand overhaul to lay foundations of what the product could actually do. We renamed the product DermaLab to give it a scientific feel and personality and our communications hierarchy on pack was very clinical but accompanied with a friendly tonality. We developed a numbered system to make it unique and easily identifiable on shelf, and a clean, non-traditional look which reinforces the proposition that it actually works.
Agency: DewGibbons + Partners
Client: Josh Wood and Marks & Spencer
Country: United Kingdom
Josh Wood and M&S collaborate on premium haircare and colouring products – naming and packaging design by DewGibbons + Partners
(London, 17 February 2014) Brand consultancy DewGibbons + Partners has designed a premium range of haircare and colouring products for the acclaimed colourist Josh Wood.
The range was developed in collaboration with Marks & Spencer, and will be sold exclusively in M&S stores and online.
Josh Wood is one of the hair and beauty industry's foremost trendsetters and his work has shaped the international beauty landscape for nearly two decades. Josh’s talent for creative and inventive techniques in colour has led to securing an enviable client base and he is credited as being one of the most influential and respected hair colourists in the world.
The range of 13 products is aimed at women with colour-treated hair and includes both shampoo and conditioner, plus innovative colour touch up wands for treating hair roots.
As brand consultants on the project, DewGibbons + Partners’ contribution included range naming and 2D and 3D packaging design.
Josh Wood said, “I was thrilled to collaborate with DewGibbons + Partners. Their team translated the ethos of the product range into a sleek, modern design.”
Nick Vaus, Creative Director at DewGibbons + Partners said, “We spent a lot of time with Josh at his Atelier, allowing us to get a real understanding of his vision to create an honest and accessible yet premium product. We used a fresh, spring-like colour palette, a contemporary font and a restrained, clean design. The “Guardian of Colour” strap line reflects both Josh’s expertise and the power of the product to protect coloured hair.”
The range will be launched in stores in February 2014.
Designer: Daria Korshunova
School: British Higher School Of Art & Design
Package design of correct products for teenage hooligans (13-14 years old) who challenge their problems.
During research I conclude that hooligans like bloodthirsty computer games, horror movies, cartoons with black humor and everything that's under a ban.
To do shocking design that will be popular among target audience.
To show skin problems as terrible monsters.
- bruise roller
- sos cream after shave
- cream against acne
HORROR + PROTECTION = HORRORPRO
AD ON MIRRORS IN CINEMA WC:
Take a foto with terrible face with stickers on mirror, post in instagram with tag #horrorpro, pick many likes and win a prize.
Agency: Biondo Group
Country: United States
Biondo Designs the Brand Story for Dolphin Organics (DO) and DO Naturals
When organic foodies Nigel and Ayo Hart became frustrated in their search for natural and organic hair and skincare products for their twin baby girls they decided to develop their own brand. The entrepreneurial couple approached The Biondo Group, Stamford, CT, to create the visual story of Dolphin Organics (Pound Ridge, NY), a line of organic shampoo, bodywash, conditioner, lotion and bubble bath for infants and toddlers, and the brand extension for tweens, DO Naturals.
“When we were asked to create the brand identity for Dolphin Organics, we recognized the importance of telling this new brand’s story if we were to persuade mothers who seek only the best for their babies and toddlers,” said Charles Biondo. “Because there is such confusion in the marketplace as to what ingredients are ‘organic’ and ‘natural’ and since Dolphin Organics contains nothing artificial, we decided to tell the story on the packaging itself.”
To convey the purity of Dolphin Organics products, Biondo dressed the line in bright white plastic bottles, each with a vibrant green top, as a reflection of the natural world. “We selected green because it is gender neutral and appeals to toddlers and moms,” said Charles Biondo. “This green looks very fresh, very organic, and fits perfectly with the brand image of Dolphin Organics.”
Next Biondo created a fun and friendly logo – two dolphins playfully positioned above a hand-lettered type treatment of ‘Dolphin Organics’ that floats above a wavy water line. On each bottle, the letter ‘o’ in Dolphin is color coded to match the product: purple for baby shampoo & bodywash, pink for bubble bath, yellow for baby lotion, green for hair conditioner. “We wanted each product to be stimulating, youthful and most importantly to convey ‘fun’,” added Biondo.
Biondo used the package front to tell the Dolphin Organics story. A whimsical icon precedes each product benefit – a fish before “What’s best for your baby is found in nature,” followed by a starfish, a seahorse, and a crab – between statements.
The back panel of each Dolphin Organics bottle clearly spells out the product benefits in a chart with three easy-to-read ingredient categories – Organic, Natural and Artificial. The last column ‘Artificial’ is empty. The back also carries the marks of organic certifications, spelling out exactly what this product means for the health conscious consumer.
Agency: LONI DBS
Designer: Loni Jovanović
Client: Aroma Herbal
Aroma Herbal - Organic Bodycare
Organic Aroma Herbal collection combines knowledge, tradition and needs of a modern man. Using simple, pure molecules which are a gift of nature, Aroma Herbal was able to prepare a new series of fresh products for body with organic substances that moisturise, refresh, rejuvenate and perfume the skin with natural fragrance.
We completely redesigned the organic packaging line in order to better capture the story of the brand and that is what makes it so special. The label was inspired by a retro geometric‑style circular pattern representing a different molecular structure. Every fragrance has a different colour and pattern coding to accentuate the elegant credentials of these perfectly formulated health and beauty products.
Aluminium style bottles and cans in bold contemporary colours recreate the fresh skin invigoration and the sense of active relaxation that comes from being in the nature. Naturally, just the way it was before.
Country: South Korea
Hai Lien is a famous Korean make up artist now based in China. She widely covers from skin care to colour make up, running a make up academy. In order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down her secret method, she has decided to launch her own cosmetics range in China. Hai Lien CC Cream is a grand starter in her cosmetics line.
The distinctive staircase patterns are the motive of her professionalism, and the classy black and white colour scheme will differentiate the range from showy colour scheme of its competitors on the shelf.