- Submit Design
Load more... Remaining
Designer: Logo And Design Concept By Wallace Church
Author: Christopher A. Durham, Founder My Private Brand & Vice President Of Retail Brands Theory House
Website: Http://mypbrand.com, Http://www.theoryhouse.com/
Photographer: Teri Campbell
Country: United States
Retail-owned brands have come a long way from the black and white generic labels of the 1970s. The transition included a lengthy period of knock-offs, where retailers introduced “me-too” private labels that closely mimicked the look of national brands. Now, in his new book, Durham takes a focused look at notable private brands that have cracked the code and become true national brands, including Amazon Kindle, Barnes & Noble Classics, Publix, Sephora, Trader Joe’s and Williams-Sonoma.
“These are the retailers who are doing it right,” said Durham. “They have evolved their private labels into consumer-focused brands and are devoting the resources necessary to build them with everything from advertising to packaging design. I think the biggest surprise while conducting research for my book was that even Walmart has some standout brands.”
Other retailers whose brands are featured in the book include Target, Staples, Kroger and Lowe’s Home Improvement.
The premise of “Fifty2: The My Private Brand Project” is to combat the erroneous perception that private brands in the United States are just a “value play” wrapped in bad design. Durham sets out to debunk that perception with this book, which is based on his yearlong blog project of the same name on his industry website, My Private Brand.
“Fifty2: The My Private Brand Project” includes profiles along with an examination of the strategies and learnings from the 52 featured brands as well as more than 200 original photographs from the award-winning photographer Teri Campbell. After reviewing more than 650 brands, Durham commissioned Campbell to visually portray the select brands in compelling ways and rethink traditional packaging photography. Durham’s book redefines not only the perception of private brand in America, but also its potential.
“One of the things I love about this project is that when I found the best brands, not all were from big retailers with big budgets,” said Durham. “Some brands, like Bi-Rite, are local surprises that truly deserve the recognition.”
“Fifty2: The My Private Brand Project” is now available on Amazon.com, mypbrand.com and theoryhouse.com.
Created & Produced By: Chocolate Naive
Author: Arunas Matacius
Art Director: Arunas Matacius
Designer: Laura Grigaliunaite
Photographer: Alma Galinskaite (almu)
Chocolate NAIVE is award-winning bean to bar chocolate maker in a countryside of Lithuania. Passion for food is a consequence of being in love. Every love story deserves a book. Chocolate story got the pink one.
“Naive Story About Love, Man and Chocolate” is a debut for writer Arunas Matacius, who is also product developer at Chocolate NAIVE. It is said, that every human has to be surrounded by three persons in order to create personal happiness: one, who listens; second, who listens and ups; third, who listens and downs. The story is about a man, who met those three persons and they all were women.
Designed by Matteo Giuseppe Pani
Coal, Zinc and Lead are 3 different materials that you can find in nature. They are also the name I gave to a photography book that I made from scratch. Starting from its layout, passing through the style I chose for it and ending with the photographs that I took and lastly selected for the collection.
Coal, Zinc and Lead were extracted in Sardinia since the beginning of the 20th century. Although, 2000 years ago The Romans already knew about mines for the extraction of some minerals.
Although, Sardinia even now has problems concerning mines which are closing, I personally believe it is a beautiful land with hundreds of colors which belong to nature, traditional costumes and rugs. Therefore, I decided to create a book cover which was brighter and more positive in contrast with the inside of the book.
Designed by Esther Li
Country: United States
Ambivert is a hypothetical brand that produces handmade items for an Ambivert. Ambivert products are "products for people who want to be alone but also sometimes want to be around people except for those times when they want both and cannot function". All the products come in sets of 3, so there is a product for when an ambivert is feeling introverted, extroverted or both.
The logo follows this idea of a set of 3 and is made up of the letters A, E and I for ambivert, extrovert and introvert. It also is a face expressing the emotion of the ambivert and is flexible depending on emotion.
The design of the packaging is always based on a 3 x 3 grid, continuing the theme of three's. The packaging itself is meant to feel special and luxurious while still handmade and a little more tactile, especially with the string closure.
Designed by Haute Culture in-house team, Sweden.
Designer: Linda Ayres
Additional Credits: Translation Luis de Miranda
We're publishing a new English translation of a Gustave Flaubert short story Felicity: The Tale of the Simple Heart, the main symbol of which is a parrot called Loulou. The luxury book we've produced is handmade using silk, gold and a parrot feather bookmark and will be limited to just 50 copies. It comes complete with its own birdcage and will be sold through Assouline Books luxury boutiques in New York, Los Angeles, London and Paris in December with a few copies available directly from us.
Designed by Ivy Zheyu Chen, United States.
A BOOK is a line of sketchbook binding kits, featuring three different methods:
Stitch Binding, Perfect Binding and Japanese Binding.
The kits provide tools and materials for a 72-page sketchbook with customized pattern cover.
A BOOK targets at customers who are upper-middle class, sophisticated, possibly in art and design field, like working with hands, and prefer the aesthetic of neutrality and architectural modernity.
Designed by The Bakery, Russia.
The Bedroom Community commissioned us to design DVD packaging for the film about the label, directed by Pierre-Alain Giraud. The camera catches Sam Amidon, Valgeir Sigurdsson, Nico Muhly, Ben Frost & their collaborators on their Whale Watching Tour, that takes place during the volcano eruption a couple of years back. It also features some insight into artist's work at Greenhouse Studios, their ethos, tour life, etc. The design is based on the idea of perpetual movement & traveling. While the vacuum-sealed package is a nod to snacks you have on the run, the typographic solution inside evolves around the idea of a compass. Set in different directions, text demands reading at various angles as though it's a map one has to navigate through.
Designed by LoveDesign Branding & Digital Agency, Colombia.
Designer: Andrés Maldonado
Lovedesign is an advertising agency that supports entrepreneurship, organizing and planning their ideas so widely differentiated achieve its competence, through value propositions in design, communication, quality, business growth and achievement of goals, unique markings and solid form that endure the market.
This is a case of corporate manuals for Lovedesign brand, we aim to make the information more attractive to our employees, that is, encourage them to use the manuals to be more successful in their work and achieve add value to our brand.
According to the side of the brain, find a creative side (brand building manual) and a rational side (corporate identity manual). There you will find all parameters to help us grow and becoming an attractive brand to our customers.
Designed by Christer Dahlslett, Norway.
The Water Of Life - A Book About The Manliest Drink
This is a handmade wooden cover I made for a book I wrote and designed about the world of Whisky. The project was a part of my Graphic Design study.
The cover is inspired by the charred wooden casks the whisky is matured in. Its made by carefully laser cutting plywood and dyeing it with different shades of oak color.
The engraving and wood dye gives the cover a smokey alcoholic smell which brings back memories from drinking the finest single malts.
Designed by Petter Bratland, Norway.
This is my final exam at NKF in Oslo.
The assignment was to consern something you like/love in your life and make a packaging design out of it.
The hard thing was to find out what i really like, and how to make a up a concept and packaging concerning it.
... what i really like is to relax and take it easy. And to draw/doodle. And travel. So therefore i decided to make up a packaging containing a marker, paper and a phamplet about creativity, providing a boost to your work.
The concept is a new kind of Social network where you buy my package whitch are custom made to each Airport they are sold. Draw something on the paper with the marker, fold the phmaplet to an easel, and take a photo of it with your smartphone. Upload the photo to a website showing people where you are and what you have drawn.
Kind of Instagram meets a mix of manual and digital creativity...
Designed by Nils R. Zimmermann
Creative Direction: Nils R. Zimmermann
Client: Bremer Feinkost Contor GmbH,
Photography: Jörg Wischmann
The story behind Linvard Bo Lapp and his partner Ephraim Fao is full of discoveries. When they are off travelling the globe curious to discover sweet delicacies from far-away places, they like to sit down at the end of a long and eventful day and record their thoughts and experiences in a diary – it is these pages that later provide them with valuable inspiration for their unusual chocolate creations.These records are now available in the form of the Lapp&Fao Chocolate Books. This process is visualised strikingly by the new look of the chocolate packaging. Each bar is designed to look like a diary and contains the essence of Lapp&Fao’s travels – each bar is a delicious souvenir.