Showing posts with label Europe. Show all posts
    Showing posts with label Europe. Show all posts

  • Agency: ARMBRAND
    Creative Director - Arman Auzhanov
    Project Manager - Zhanna Kozyreva
    Designers - Zlata Sivakova, Valery Ankudovich
    Illustrator - Zlata Sivakova
    3D - Yulia Koroluk
    Client: Zavod Bulbash
    Type Of Work: Commercial Work
    Country: Belarus

    Environmental and organic trends have been gaining popularity all over the world. However, Belarusian manufacturers have always fell back on the motifs of naturalness which eventually passed into the category of dated clichés neglected by younger and more liberal audiences. Still the market niche of organic yet modern products has been virtually unoccupied.

    Bulbash, one of the leading Belarusian liquor manufacturers aspiring to set the tune in the Belarusian spirits industry, were the first to fit the trend. ARMBRAND Effective Solutions, a long-time creative partner, were to design a line of spirits that would fill in the niche.

    The solution comes in a handy, agreeable and memorable flask-shaped bottle. The design concept is based around a circle which ascribes the GreenLine to the rest of the Bulbash products.The flavor indication area interprets the Belarusian traditions of nature connectedness, crop-raising and berry-picking. The overall concise design conveys the feeling of freshness, while the large and transparent bottle surface reflects the product nature.

    It is paramount to master the skill of living, to do everything sensibly, feeling the vibes of the events and finding pleasure in the simple. Appreciate every moment of your life. Without haste. —Bulbash GreenLine philosophy, on every bottle.


  • Agency: Enserio
    Designer: Miquel Amela & Ferran Rodríguez
    Client: Sistema Vinari
    Type of work: Commercial work
    Country: Catalonia, Spain

    A wine converted in postcard to be commended and recommended. Chateau Paquita is made in Felanitx, Mallorca; land of beaches, sun and tourists. Probably the best “souvenir” of Mallorca.




  • Agency: The Comeback Studio
    Designer: Yiorgos Yiacos
    Client: Notio Goods
    Screenprint: Kouvelas S.A
    Label Print: Cabas
    Copywriter: Vaso Kanellopoulou
    Country: Greece

    Notio Premium Extra virgin Olive Oil is the first of a series of products under the same brand name, all of which are produced on an estate located at the village of Agios Floros in the Messinia region, on the south of Peloponnese in Greece.

    The idea behind the design: One of the initial goals was to make clear that Notio Goods is a company that is proud of its greek and more generally, south-european roots. In the European south, people “see things slightly differently”. As a result, an outsider usually gets the impression of disorder, whereas in reality it is just a matter of a different logic, a different set of rules that may not always be what he/she is used to, but ultimately work.

    Similarly, the letters that form the brand name on the bottle and throughout the identity of the brand, on a first look may appear disorderly, as there is no apparent alignment. A closer look will reveal that the alignment of each word is based on a central axis that unites all the typographic elements. This axis symbolizes durable Greek values, such as simplicity, purity and clarity. In the same logic of the “slightly different”, texts on the back of the bottle are vertical instead of horizontal which would be the norm. The typeface used for the brand and product names was designed by the Comeback from scratch.

    Each bottle is individually numbered, with its unique number written by hand on the top of the safety strip that secures the cap.




  • Agency: McBrains
    Designer: Marco Cheli
    Client: Az.Agr.Ripanuda
    Type Of Work: Commercial Work
    Country: Italy




  • Agency: :OTVETDESIGN
    Client: Freshfood Ltd.
    Type of work: Commercial work
    Country: Russia

    Prepare a good barbecue is very difficult. Because you need to choose what to do. From what. What marinate. How to cook . What serve. And most importantly - who will deal with all this .

    Well, when a friend who understands this issue . Able to choose the best meat. Knowledgeable different recipes . Owns secrets marinades. Versed in the tricks that accompany the process : wood on which is better to cook ; how long to fry ; watering than meat ...

    Bad when not all people in this company have.

    FreshFood Company has created a new brand - all the other traveling in the country, a specialist in the subtleties of the brazier and the thickness of the pieces of meat , an expert on the juiciness and degree of roasting . Meet - Grillmania . Responsible for meat podobor appointed brand Samson supply the best chicken claimed Sirloin. Logo and corporate identity created in : OTVETDESIGN.

    Now, to go to nature, do not need to wrestle with . Grilmaniya Friendly give you a lot of options to choose from : barbecue pork Georgian , grilled veal with bacon , chicken cuts, beef steak , some incredible amount of sausages and much more ! Bright design and advice on selection of spices, cooking techniques and the company attached.

    As they say, add rosemary to steak , sausages and beer to a good mood to prepare a picnic.


  • Agency: Ogilvy & Mather Ukraine
    Designer: "RedWorks" Design Studio
    Client: “Gastromasterskaya Confiture” LLC

    “Gastromasterskaya Confiture” LLC team
    Yevgeniy Klopotenko, Managing Partner
    Denis Slivnov, Managing Partner

    RedWorks, Ogilvy & Mather Ukraine:
    Andrey Malyarenko, Alexandr Krivonosov, Studio Directors
    Alexandr Zhytnik, Art-director
    Taras Dzendrovskyy, Head of Art
    Eugeniya Dzubenko, Senior Copywriter
    Danylo Hauk, copywriter
    Andrey Kramar, DTP
    Irina Pigal, Producer
    Svetlana Korytko, Account Director

    Type Of Work: Commercial Work
    Country: Ukraine


    “RedWorks” Design Studio, a part of Ogilvy & Mather Ukraine has designed the packaging for gourmet series of "Gastromasterskaya" jam and confitures.

    This is, perhaps, the first jam, that you want to keep to yourself.

    For sweet tooth convenience, we packed jam in the books that are easy to shut away on a bookshelf.


  • Agency: Javier Garduño Estudio De Diseño
    Designer: Javi Garduño
    Client: Queseria La Antigua De Fuentesaúco
    Type Of Work: Commercial Work
    Country: Spain

    Packaging design for La Antigua Wine. A new product introduced in 2014 Alimentaria Premium Food Fair. In this work we seek the simile with a bottle of milk. We painted bottles in matte white with black silkscreen logo. To distinguish between white wine and red wine, we played with the closure, we used synthetic wax, black for red wine and corporate yellow for the white wine.



  • Agency: RK STUDIO
    Designer: Rafał Kwiecień
    Client: Tani Opal sp. z o.o.
    Type Of Work: Commercial Work
    Country: Poland


    This packaging series for coal products uses winter animal represented by stylized pictograms. It includes 2 premium product series - Pro and Ultra. My goal with this project was to make simple and modern packaging, each displaying a strong identity. Every package has a unique animal and colour, it also comes with all required information on the front to help customers to pick the right product, on the shelf or online shop.



  • Designer: Duncan K. Anderson
    School: Lahti Institute of Design
    Type of work: Student Project
    Country: Finland


    Project
    Discover is a project that was entered into the student Starpack 2014 competition. The brief was to create a promotional tool for design agency Webb deVlam and the task was to pick a product that symbolises their company and design the packaging accordingly. The project took the Starpack Gold Award, Webb deVlam Sponsored Award and the Nampak Champion Award.

    Concept
    A 3D printed telescopic golf club and balls with packaging that functions as the goal. Golf was chosen as a subject as it's a game of bonding, experience and rejuvenation. 3D printing was chosen as it exemplifies the structural and technological capabilities of the company and is a product that would interest corporate clients.

    Product
    The golf club is printed in one piece fully assembled and is designed using elements from the Webb deVlam logo. The objects are printed using SLS nylon.

    Packaging
    The transparent front represents the belief Webb deVlam have in openness and honesty.

    The layers of cardboard represent the layers of expertise that are built to form the structural integrity of the company.

    The colours are those used in the interchangeable logo and they reflect the creative vibrancy of the company. The feeling was inspired by the edges of their business cards which create an exhilarating spectrum of colour when stacked together.

    The number three is important in the design as it represents their tag-line Discover Innovate Design. It’s also the three offices they have in London, Chicago and Singapore.

    The Aim
    The aim of the product and packaging is to bring people together in the way that they bring clients to their target audience; building meaningful and natural connections through discovery, innovation and design.


  • Agency: Cuciniello Design
    Art Direction: Dr. Lorenzo Cuciniello
    Designer: Lorenzo Cuciniello
    Client: Mediconserve s.r.l.
    Type Of Work: Commercial Work
    Country: Italy

    The Mediconserve srl has appeared on the market in the nineties, the marketing of the product takes place all over the world, but not in Italy. The product has a medium-high target group.

    Objectives of communication
    The goal was to create a new and strong graphic identity to the entire company, which could give an impetus to the product straight from the supermarket shelf, for this was created an entire graphics system with a strong and clear identity, with lines simple and minimal but at the same time unique and eye-catching.


  • Agency: Molivi
    Client: MONOPATI SA
    Type of work: Commercial
    Country: Greece

    The brief:
    MONOPATI SA, a Greek trading and export company approached us in order to develop from scratch a brand for their unique extra virgin olive oil. Our challenge was to give the right name, design the logo and appropriate packaging for a product that would target the international delicatessen market.

    The product:
    100% extra virgin olive oil of superior quality produced from selected olives that are hand-picked and sorted, then cold-pressed solely by mechanical means.
    The olives are grown in sun-drenched olive groves in the hills of Geraki, Peloponnese, at an altitude of 160 meters, which is considered ideal for the production of olive oil. The pine forest nearby combined with the cool breezes off the Ionian Sea help the trees produce a golden-green olive oil of superb quality with low acidity, a rich aroma of fresh olive and a gentle, natural taste.
    It is available in three versions and packed in containers of 250ml and 500ml. Limnes and Afanoules regions differ in the olive variety and oil taste and there is a Bio version solely from biological cultivation of olive trees.

    The brand name:
    Several prerequisites and basic criteria for the brand name evaluation were agreed with our client. The brand name had to be legible in Latin, convey properties and values ​​of the product, be differentiated from competition, place the product in the market environment that it aims and finally tell a story.
    We therefore came up with the name Monakrivo, which in Greek means unique, precious and beloved. Monakrivo is a word which carries great sentimental value, usually used when referring to a child.
    Unique, because it comes from the unique environment of the Peloponnese and has a unique texture and flavor. Precious, because of olive oil’s valuable contribution in our diet. Beloved, because it is crafted with loving care.


    The design concept:
    Our aim was to harmoniously combine simplicity and prestige with a friendly disposition.
    The visual approach for the logo and label is simple, elegant and timeless. We created an abstract visual leaf and olive fruit that at the same time take the form of symbol/seal.
    Our client wanted to stress the importance of the nutritional value of olive oil. So we designed a creative approximation indicating the level of consumption (bottle/side view). We remind consumers of the nutritional value of olive oil by rewarding consumption with cheerful and encouraging words.

    The awards:
    Monakrivo extra virgin olive oil confirmed its name by winning 3 awards in the International GOLD ARISTION 2014 Extra Virgin Olive Oil Packaging Awards. More specifically, it won the gold award for the overall packaging design, as well as two silver awards for bottle & packaging label.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Smart Logistic Solution (Belgium)
    Type Of Work: Commercial Work
    Country: Moldova

    Label design development for Scotch whiskey - Immortal Clan

    In Great Britain such kinship communities as ‘clans’ were very authoritative and influential in upper-class society in the Middle Ages. They spread its power and expansion during the time of Celts domination in this area. For instance, In Scotland every Clan had its own kilt with specific and individual pattern on it.

    Immortal clan - is a classic Scotch whiskey of 'blended' category that is produced by mixing of malt and grain base. Whiskey bottling took place in its historical homeland in Glasgow, Scotland.
    It was decided to use a classic ‘whiskey’ bottle. Label is presented in two-position view, top part of which is performed in a stylized mould of shield. But the main symbol and central element is a Clan blazon, which is stylized with 2 Scottish swords on a shield background. Two-handed sword is characterized as having a cross hilt of forward-sloping quillons with quatrefoil terminations. In this interpretation, blazon symbolizes the valor and courage of Scottish people, which certainly emphasizes its national identity.

    Due to modern technologies (that were used in a process of label printing) blazon image looks quite realistic and gives the impression that its metallic coating is applied directly on the bottle.


  • Agency: BREAK
    Client: Gruppo Colussi
    Brand: Riso Flora
    Designer: Rossella Rabuffi
    Account director: Laura Cremonesi
    Type Of Work: Commercial
    Country: Italy


    SCENARIO
    Flora appeared on the marked in the late ‘60s introducing the Parboiling process in Italy and becoming the leader in the newly created segment. Later the company extended its range in order to meet the most recent market trends. However, the new lines did not get all the recognition they needed as the brand was mainly associated to its most successful product: the parboiled rice.

    COMMUNICATION OBJECTIVES
    The objective was to create a new, strong brand identity, in order to make the brand more independent from the parboiled line and give value to all of its offering. A new graphic system was also needed to present the range in a clear way, give it more visibility on shelves and add more premiumness to it.

    CREATIVE SOLUTION
    A strong identity has been achieved through personification: being the brand name also a name for woman, a woman appeared on the pack and the first letter of the logo was made capital, as in given names. Chromatically, the pack was divided in two, to add clarity and premiumness. The institutional yellow became warmer and more personal. To illustrate the range, more emphasis was put on the use each rice was intended for (even to the aid of images such as a wooden spoon for quality risottos or several serving suggestions for the versatile parboiled, now simply called “the classic” that never gets overcooked).





  • Designers: Andreas Wikström, Erika Teljing and Hanna Mellin
    School: Linnaeus University
    Type of work: Student Project
    Country: Sweden

    Food package for a fictional product line of heat-n-eat meals. Large Package: Main course. Small package: Dessert. All the meals contains only 360 kcal each.