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Designed by Gerlinde Gruber, Austria.
It's a multifunctional packaging for a start-up fashion label from Vienna, Austria.
The clever combination of a light Jersey scarf (Tencel®) and a special piece of jewellery named OLSKI. Its bespoke design allows countless variations to wear the fabric. Distinct in its form, clever in its function. So the packaging has to speak the same language: A versatile packaging for a versatile product.
The packaging can be easy assembled just by folding and plugging, without adhesive. Folded and unfolded flat storable. 15 of the possible variations how the scarf can be worn + instructions are printed on the inside of the packaging therefore material was saved. The unfolded packaging is a poster for the customer, no extra instruction sheet is needed. Furthermore the packaging can be buckled and fixed with the elastic cord to present the scarf.
This packaging is based on a square layout, nearly no offcut is generated.
Made from FSC-certified cardboard. FSC certification ensures that products come from well managed forests that provide environmental, social and economic benefits.
The complete manufacturing is solely based in Austria.
Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION Los Angeles), United States.
HEINEKEN AND DENIM HOUSE NEIGHBORHOOD DEBUT EXCLUSIVE COLLABORATION FOR 2013 #HEINEKEN100 PROGRAM
Collaboration Represents the Program’s Third Installment
Heineken®, the world's most international brewer, today debuted their exclusive denim collaboration with Japanese brand NEIGHBORHOOD for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.”
Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, a custom green leather label, and Heineken-printed label with personalized packaging.
“Similar to Heineken, NEIGHBORHOOD is an international brand that truly believes in providing consumers quality, and is at the forefront of strategic lifestyle partnerships,” said Belen Pamukoff, Brand Director of Marketing, HEINEKEN USA. “NEIGHBORHOOD’s dedication to this collaborative project has provided the #Heineken100 program a unique offering like no other.”
“When working with Heineken on the partnership for this year’s program, NEIGHBORHOOD was one of the first brands that came to mind thanks to their signature denim collection, “ said #Heineken100 Creative Director Chris Gibbs. “Both Heineken and I wanted to expand the horizon of this year’s products, and also work with a brand that had international reach but selective distribution.”
Announced earlier this year as the creative director for the 2013 #Heineken100 program, this is the third partnership under Gibbs’ direction. Prior to the debut of the #Heineken100 X NEIGHBORHOOD denim the brand also released their joint KILLSPENCER backpack in October, and two collaborative chukka boots in September 2013 with acclaimed designer Mark McNairy. Heineken plans to debut their final #Heieneken100 collaborative project with iconic artist Eric Haze during the Art Basel Miami Beach fair in December 2013.
“For this project, I wanted to use contrasting stitch colors to evoke different emotions—especially Heineken’s signature green, ” said NEIGHBORHOOD designer, Shinsuke Takizawa. “I am proud to share a product that not only showcases the brand quality, but also highlights a part of my culture with a niche audience that genuinely appreciates it.”
In its fourth year, the #Heineken100 influencer program identifies and celebrates various tastemakers across the nation that represent Heineken’s “Man of the World.” The collaborative products are exclusively available to the 100 individuals on the #Heineken100 list. Previous collaborations include: Mark McNairy saddle shoes, a Public School camouflage duffle bag, a Tsovet watch, Android Homme sneakers, and tote bags designed by fashion duo Dee & Ricky.
Designed by PublicEye Advertising & Design, New Zealand.
Project Designer: Latchmi Mani
Scholl Germany wanted a refresh of the Velvet Collection to appeal to the more femme audience.
Using a cleaner space and a more dreamy and more of a flow for a more delicate and gentle user.
Design is now patented.
Designed by Arto Komulainen, Finland.
Additional Credits: Antti Rönkkö
RÖNKKÖ Watches – Handmade in Finnish Silence.
The brief was to create a concept to establish a brand for Finnish independent watchmaker Antti Rönkkö. The new brand and packaging had to be the pinnacle of the range of Finnish fine watchmaking, craftsmanship and luxury. Rönkkö timepieces needed to attract discerning, ‘free-thinking’ watch enthusiasts already engaged with fine timepieces and horology. Brand had to exude perfection, insight and credibility, while communicating its unique method of making by hand in Finnish Silence.
Brand concept, packaging and identity design is collaboration of watchmaker Antti Rönkkö and creative director Arto Komulainen
Rönkkö Watches wanted to to be true to the character of watchmaker Rönkkö and designed the brand concept rooting from the the distinctive Finnish feature; the quietness of watchmaker himself. This uncompromising silence and devotion shows up in the number of years of timely design process. It took five years for Rönkkö to realize the design of the 'Steel Labyrinth', giving him time to meet all his ideals and requirements; both mechanical and aesthetic.
"To truly understand a Finn, one has to first understand silence. The higher state of silence. Aware mental state, where thoughts and ideas form intuitively before creative expression. In communication, Finnish Silence is seen as unpleasant and uncomfortable because it is misunderstood. It's mixed with impoliteness, shyness, pride or arrogance – though it is ethnologically rooted from the appreciation of others and it means the aware creative fermentation of thought. For a Finn, silence means time for thought; creating something out of nothing. All insight; design, art and innovation are born in quiet. Realization happens when one has a break from thinking. Centuries of knowledge are woven into revelatory moments in watchmaking."
Designed by Jille Natalino, Elizabeth Kelley, Rob Hurst and Joanna Milewski.
Country: United States
This project was done as a team for the IOPP 48 hour repack challenge. Six of us worked over one weekend to create a men's dress shirt packaging that would eliminate excess packaging waste, present dress shirts in a new "stand up" way, turn into a hanger, help with folding, and provide extra collar stays.
Existing dress shirt packaging is a wasteful combination of plastic, cardboard, tissue paper and hidden pins. Dress shirts are difficult to unpack, restock in the store, and disassemble at home.
The Standard shirt packaging is an upright form that makes it easy for clerks to stock a tidy display. When the customer decides to try on a shirt, the package easily and neatly unfolds. If he decides against purchasing, a simple guide inside the package assists in refolding the shirt, leaving the package looking just as polished as before.
Once purchased, the customer can reuse the package to fold shirts for suitcase packing, or refold the package and pop out the perforated hook to create a structural shirt hanger. Extra collar stays are perforated into the packaging. A minimal color palette and bold, informative icons help navigate the style and fit options easily.
Designed by Lapso, Spain.
Lapso studio's promotional material, consisting on a silkscreen-printed t-shirt with the studio's logo. The t-shirt goes inside a redisigned traditional packaging for food products in which you can read "if you don't eat it today, you'll eat it tomorrow", a common phrase parents say to their children when they are not eating the food on their plates. We have used this comical expression to show everybody that this is a brand new design studio with a young and fresh personality.
Designed by gürtlerbachmann GmbH, Germany.
Creative Direction: Uli Gürtler
Art Direction: Merle Schröder
Project Management: Anne Kukereit
Illustration: Merle Schröder
Head of Marketing: Michael Jacobs
The colourful Görtz world of birds presents itself in all the Görtz sales areas set up for children’s shoes. Simple shoelaces were transformed into colourful small worms in the beaks of five lovingly designed bird characters, which served as eye-catching packaging. They show different native types of birds that invite to play and collect. The aim, with the help of the packaging as part of the campaign, was to increase customer frequency in the Görtz sales areas for children’s shoes and, at the same time, to win customers for the Görtz store card.
Designed by Giorgia Brugnoli, Italy.
Buttercups Lingerie Bags is a project for a fictitious brand created by me. The choice of the retro style (with a modern touch) comes from the use of the pinups, which is consistent with the product - lingerie. I had total freedom while designing these bags, that's why I made them from a pure customer point of view: these are exactly the bags that I would like to get when I buy lingerie - sexy but playful! The design was printed on matte plasticized paper.
Designed by Petra Leary, New Zealand.
Tutor: Simon Barnett
The brief was to create an entity of four-ness.
I chose to create a series of four t-shirt designs of classic sailing boats with an architectural line drawing style. Each t-shirt design was hand drawn and screen printed including a splash of red colour in each design stylized as though somebody had rolled paint onto the illustration.
The brand name 'Shank' was chosen as it relates to the nautical theme of the designs, a shank is the term used for the center rode of an anchor, each t-shirt is branded with the Shank logo on the left chest panel. The logo is made up of the maritime signal alphabet to spell out Shank.
The packaging design of the boxes includes a scaled version of each boat illustration relating to the product inside, these each have hand stitched rigging. The idea behind the box logo was to recreate a Plaque like what would be found on a sailing ship or dock. Tied to the boxes and knotted with reef knots inside.
The final touch is the Anchor shaped swing tags which include the Shank logo running down the center bar.
Designed by Jiani Lu, United Arab Emirates.
SKINS is a concept luxury shoe brand focused on packaging products with an environmental conscience. The all-in-one package functions with many lives; a carry box, fold-out hanging wall organizer, and stackable shoe shelf, that obtains a purpose extending past its initial objective of simply transporting the shoes and accessories from the store to home. The package highlights designing with intentions of reusability and multi-functionalities that promote sustainability and reducing waste.
Sketches: development of the structure of the package and its functionalities
Sketches: development of components of the design (shoe tags, accessories, etc)
The design is constructed from a series of separate pieces. The carry-box shell and the shoe box are laser cut out of paperboard and illustration board with the logo and details engraved in.
The flat pieces are then folded and constructed by hand.
The shoe box itself acts as a storage box that features a see-through side, allowing you to easily find the pair of shoes you are looking for. The box has a second purpose where it may be stacked together with multiple boxes to create a shoe shelf. The versatility and endless combinations allow you to create a shelf adaptable to your living space; arrange, stack and organize your shoes as you like.
The lid of the shoe box features a small hidden compartment that acts as storage space for extras such as shoe laces and dust bags. The shoe tag is looped into the compartment lid and doubles as an opening handle.
The carry box folds out and reveals itself as a long, narrow wall organizer. This organizer is made out of strong paperboard and features a fabric handle at the top to support the entire shell behind a door, in your closet, or simply on a wall. It is a multi-purpose wall organizer with pockets to hold small accessories and features a component that is specifically designed to organize socks, tights, scarves and ties and all of your shoe accessories.
Designed by El Paso, Galeria de Comunicación, Spain.
PUROMETAL925.com is an handcrafted silver jewelry brand rooted in the spirit of rock n’ roll and the legendary freedom of the open road.
The package design aim was to present the jewels in a rough way, very different than traditional jewelery.
Each skull-jewel is packaged in a wooden box –made of solid pine- with a wood-burned logo in the slide top. The box is assembled with battlement corners. A printed sticker, as security seal, keeps the box closed. Black soft tissue paper surrounds and protects the silver jewel inside.
Also includes a certificate card of authenticity printed on recycled paper and deep letterpress logo.
Nothing better than a pine box for a skull.
Designed by Perky Bros llc, United States.
Red Kap asked us to create a lasting imprint on their top 300 apparel distributors with the release of their new Crew Shirt. Instead of merely offering it as a sample, we chose to tell a story. We found 300 hard working people, from mechanics to machinists, and put them to the test. We collected, cleaned and took feedback. Finally, the shirt was repackaged and repurposed as a powerful selling tool, tested and endorsed by the wearers themselves.
Created with redpepper.
Gerlinde Gruber's student project Ringbox KLOTZ was featured 3 years ago, now it has become reality!
Rings by http://www.atelier-machacek.at/
KLOTZ is an alternative to the common velvet box, in particular for surprising your loved one with an outstanding gift. Your success is guaranteed!
100% handmade in Austria!
KLOTZ is handmade out of 6 wooden cubes. The walnut wood is treated and colored with natural oil. 3 cubes are then joined together and connected with a leather strap. The ring is fixed with the help of an inlay made from foam rubber. A paper loop is used as an individually shaped elegant closure, a logo can easily be printed onto it.
The different nature of wood grain makes each piece unique!
This wooden box does not only protect it's precious content, it can also accentuate and highlight it. One or more KLOTZ packagings represent creative modular design elements for showcasing jewellery and rings on display and at fairs.