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Designer: Flora Cruells Benzal
Type of Work: Student Project
We were asked to design and create a survival kit set for a chosen theme. The goal of this project was to creatively fit the design aesthetic to the theme.
With the readlly easy access that we have to medical information nowadays, and the many opportunities that we have for auto diagnosis, I decided to create a survival kit for the hypochondriac in all of us.
Instead of going for a contemporary look, I decided to design a throw back to the 1800's and their snake oil charmers; the ones that would come to remote towns in order to sell their magic medicines that would cure all kinds of illness.
I created a type based logo reminiscent of the era along with some frames to keep it contained. I used old fashioned medical illustrations from gray's anatomy to give it an air of medical authenticity. I also used vellum to print all the graphics in order to get a more a matte finish. The vellum also provided a little bit of bleeding, making it more old fashioned and distressed.
All the labels are tagged with their appropriate contents, but they also have a little tagline as a pun (for example, the Eye Drops are to be used in case of Pink Eye…but that could also be a sign for Glaucoma! The Sunscreen is to be used for skin redness… but it also could be a sign for Melanoma!)
Hypochondriac Survival Kit is full of remedies for the simplest diseases, because it may be nothing, but who knows…. you may die from it! :)
Agency: Babich Design & Branding
Designer: Oleg Babich
Made for Linii Agency
Type Of Work: Concept
Country: Tel Aviv, Israel
BRONCHINOL, Concept, brand identity and packaging design. New brand of cough medicine, developed on a basis of natural formula.
Agency: Goodwin Design Group
Country: United States
Goodwin Design Group ‘Rocks Your Game’ for Kimberly Clark's New SafeSkin Kids Sports Wraps
Kimberly-Clark approached Goodwin Design Group to assist with their SafeSkin Kids sport wraps, a young, successful brand in a competitive category. Goodwin’s charge was to consider next stage products and brand platform to ensure future success, primarily through product innovation opportunities. We shared consumer insights, demonstrated trends, determined strategies and implemented solutions for SafeSkin to remain a category leader. While KCC planned to focus on product solutions, our recommendation was to also work on the brand packaging in tandem. We worked with kids and moms, as well as nurses and coaches, involving them throughout the design exploration process. Together with consumers, Goodwin Design created a new strategy and brand platform for an entire line of products that moms, parents and coaches truly want. Goodwin designed the products together, tested the range to select those, which were most appealing, and refreshed the brand packaging to speak to kids of all ages, and those who care for them, in a visual language they understand and preferred.
Kimberly Clark launched SafeSkin Kids Sports Wraps in 2011, creating the kids’ wrap category and capitalizing on a new retail market opportunity. Yet there was little brand equity in the original “SafeSkin Kids” packaging and it visually projected that it was for “little kids”. By late 2012 the brand’s leadership was being challenged by a new competitor, which marketed a wrap featuring a popular licensed property with strong kid and mom appeal.
Kimberly Clark returned to Goodwin, the studio that redesigned KCC’s GoodNites brand packaging (2007). KCC aimed to reposition its relatively new SafeSkin Kids sport wraps in the face of opportunities in the category and to insulate the brand against new competitors. The Goodwin team responded with new brand packaging and product innovations, featuring several on-trend, decorative solutions that appeal to girls and boys, while clearly communicating efficacy and benefits to Moms.
“Rather than taking the licensing route as did the competition, we recommended Kimberly Clark develop new strategies derived from consumer insights to meet this challenge and improve KCC’s superior-quality product’s appeal,” said Bill Goodwin, founder, Goodwin Design Group. “The vision was to create compelling, on trend product ‘deco’ to engage active girls and boys ages 7-15, create a point of difference for SafeSkin to lead the category, and appeal to Moms as a quality, trusted brand that protects their kids and aids in healing sport-related injuries.”
From a design strategy standpoint, three objectives were paramount:
(1) Identify trends that resonate with active kids ages 7-15
(2) Develop sport wrap decorations to leverage trend findings
(3) Design new brand packaging
Discover - research
Goodwin’s design team engaged groups of Moms, kids, nurses and coaches to share ideas and create a brand exclusively for them, by them. “We also visited retailers to watch them shop the category, and led discussion groups to better understand the challenges and opportunities for the brand,” added Goodwin.
The original package did not clearly convey what the product was or its proper usage. “We performed a visual audit to demonstrate category norms, and recommended considering the use of icons, illustrations, or photography. This allowed us to demonstrate multiple uses while maintaining gender-neutrality and communicating whom it was for– with images of various kids of various ages playing a range of sports. The key was to balance an appropriate visual language to appeal to youth’s interests, and to Mom’s needs. We found that balance in our design exploration, co-creating and proving the value of symbols, like the caduceus to communicate efficacy,” said Goodwin. KCC introduced innovation to the category as new designs evolved around product decorations, which updated the sport wrap with reversible, on-trend colors and deco.”
“We researched various categories and hundreds of patterns, which were both gender neutral and gender-specific, We created a series of designs for girls and a series for boys, as well as one with mutual gender appeal,” said Terry Montimore, Goodwin’s vice president of creative, “some comic-bookie, explosions, etc.- For girls there were animal print motifs and bright swirly patterns; for boys we took influences from comic book themes, explosions, lightning bolts, etc., to convey sports-oriented action.. Then we showed the exploratories to kids, got their reactions and synthesized the final patterns.”
A green lightning bolt
“We wanted colors that could be easily repeated along the ‘skin’s’ wrap format and would work with in a three-color printing process, plus the color of the wrap fabric,” said Brian Barto, Goodwin’s director of creative. “There was a lot to learn throughout this process because KCC had never printed on a fabric substrate before. For example, we had to determine how much stretch was acceptable before the designs became unreadable. We kept tweaking the designs and were on call during the prototype printing process, which went through several sample iterations before the final designs were achieved.”
A swirly pink purple wrap appeals to girls, connoting motion when wrapped around a kid’s arm or leg and, similarly, the lightning bolt pattern looks cool in the round. “When it came to the designs themselves we tried to make them gender neutral,” added Montimore. “It really all depends on the color; the pink/purple if printed in blue/green appeals to boys. Recent trends have ushered in colors that were never seen in male and female sports apparel– for example even pink is not only acceptable, but often preferred.”
For added impact on pack, Goodwin added a bright red-encircled caduceus centered below the clear product panel. Alongside the caduceus, the designers placed action sport symbols denoting product usage – for achy knees, wrists, feet and elbows. All in all, Goodwin delivered a leap forward for the brand, with the “New Package – Same GREAT Product!” as noted atop the pack.
Type of work: Commercial work
The Briefing (In Brief):
This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.
The target consumer:
The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives.
We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.
Agency: Izvorka Juric _ visual communications, Motus Vis Ltd
Designer: Izvorka Juric
Client: GENOS Ltd
Type Of Work: Commercial Work
Genos is the first private DNA lab in the region that carries out all forms of DNA analysis. In it's modern equipped laboratory Genos, by applying the latest methods and validated protocols, provides a complete service from the isolation of DNA to the interpretation of the results.
Genos DNA testing sets are used for self-sampling. Using the collector in the packaging a sample swab the buccal mucosa is taken, which is then sent back to the Genos lab for analysis by returnable packaging enclosed. One of the basic requirements of the packaging of this product is a solid protective outer packaging to protect the collector from damage.
The product line for DNA testing currently includes six products. Marking the lines is based on a modular system that allows the reduction of production costs and quick response to new product development related to the latest genetic discoveries.
Primary packaging is a solid cardboard tube with a matte black metal fixed bottom and lid. It contains only the information that is applicable to all products, while self-adhesive labels contain the names and information specific for each DNA set, encoding the products within the lines by color and photography.
The tube is made of white matte board with selectively printed UV varnish on stylized illustration of DNA chain, and self-adhesive labels are on high-gloss material. For easier opening product labels are perforated in the lid crease, while the strength of the label material additionally protects the package from opening.
Agency: 525 Creative Lab Kft
Designer: Sandor Szalay
Client: Ecentico Kft
MicoVit & MicoTon dietary supplement mushroom medicine
Packaging and teaser campaign of MicoVit and MicoTon, natural dietary supplements containing medicinal mushroom extract were made at the request of Esentico Ltd. The Esentico Ltd. was founded in 2006 primarily to provide naturopathic services and health-related sale of dietary supplements.
The company distributes only self-designed, high-quality and authorized products, packaged in Hungary.
Medical use of mushrooms is based on the experience of thousand years. This old form of therapy was supplemented by modern scientific methods and extraction, concentration and allows us to optimize the absorption of the active ingredient.
During implementation we went back to the time of the old medical prescriptions to evoke how some specific information was filled out by pens dipped in ink. We put this vintage style together with modern, vivid design.
The central visual of design is the wax seal which shapes the ing-zhi mushroom, the main component and also means the symbol of so-called „time-tested recipe”. Its colors are inspired by nature and several species of mushroom. The medicine jar was colored with glass paint.
The main purpose of the capsule is strengthening the immune system therefore it provides protection against immune diseases, and helps prevent cancer.
The idea of key visual is inspired a new movement. Following the pink ribbon symbol of the breast cancer we have created the "mushrooms against cancer" symbol of the mushroom-shaped ribbon.
The packages appeared with an alternative design which one focuses on the nature since the use of capsules is a popular way of alternative therapies.
Designer: Domenic Lippa
Country: United Kingdom
Actress Natascha McElhone, a dermatological biochemist and a team of leading plastic and cosmetics surgeons. An unusual combination of people to be behind a brand, but then HealGel is no usual brand. It’s a range of products originally created to help surgeons in their work, but which now provide high quality, effective skin care. And it was the products’ roots that informed the brand refresh carried out by Pentagram’s Domenic Lippa.
Ignorin is the first over-the-counter tablet in Sweden which subdues migraine pain with anti-inflammatory diclofenac. Bakerscape received the task from Actavis to create a design and an idea for the new brand. Ignorin was to attract a female market. The ideal target market image was a young Hillary Clinton…professional but womanly. There is a fine balance with medicine, determining how pharmaceutical a product needs to be visually to be perceived as effective. Ignorin was to stand out from the typical medical look. At the same time, red is a given colour in the migraine segment and needed to be taken into account.
Bakerscape tapped into the idea of acoustical cushioning and sound absorption materials. After all, migraines are known to be so painful that one wants to cushion the head from movements, sounds and lights. The red, when toning into a rich magenta, became modern, fresh and feminine while still connecting to the migraine norm of red.
The new packaging was released in the beginning of March 2014. Check out more Bakerscape's work on Packaging of the World
Designer: Anne Kim
Country: United States
This is a packaging system for painkillers. Inspired by the iconic Geigy pharmaceutical design, these visualizations represent nuanced forms of pain. My goal was to create a clean strong identity that would both suggest the symptoms and help patients more easily navigate the products.
Creative Director: Colin Downing
Designer: Reuben Alderson
Client: Aotea New Zealand
Country: New Zealand
Aotea New Zealand, the largest souvenir retailer in New Zealand wanted an exclusive brand that was all about New Zealand. The brand had to communicate provenance and what better way to build a brand than through story telling. They asked Redfire, a specialized branding and packaging design agency, to develop a new brand and then apply this to a multitude of packaged products.
Redfire uncovered through the research and planning stage that a significant number of the products purchased were for gifts. This formed the basis for our creative direction, where we utilized strong imagery and scenic gems to add a piece of New Zealand to every product. As we say, a picture speaks a thousand words, as the spectacular and beautiful country was used in connection to the product. So for example, instead of using bees and the honey hex for Royal Jelly ( the nutritious food that Queen Bees live off), Redfire showed the clean and pristine environments these bees live and thrive in.
The resulting creativity and packaging had immediate impact, adding significant shelf presence when merchandised. This creative has been rolled out to approximately 15 products in a range from Premium Manuka Honey to Omega 3 capsules.
Agency: IDEO and PillPack (Collaboration)
Country: United States
PillPack is changing everything you know about visiting the drugstore.
Anyone who has been to a retail pharmacy knows that there’s a TON of room for improvement. For people living with a chronic condition or who have had an acute health condition, managing medications is one of the very most frustrating daily tasks. It doesn’t have to be that way. Your medications come in individual packs organized by date and time. A shipment automatically arrives on your doorstep every two weeks. Each shipment contains a personalized PillPack, a recyclable dispenser with label, scheduled medications that don't fit in packets, and any medications you take only when you need them.
PillPack worked with international design and innovation firm IDEO to design a whole new pharmacy service focused on the customer. From our website to our customer dashboard to our physical products, everything is designed to be intuitive and easy to use. We even built our own full-service pharmacy in Manchester, NH and can currently ship to 31 US states. The engineering, design and marketing teams are based out of our Davis Square office in Somerville, MA.
Designer: Catherine Sergeeva
Packaging concept for vitamin-mineral patches
The representative of my target audience is a overbearing successful man over 50. He is proud of his status and appreciates its signs. It is important for him to maintain the status of the inflexible leader. And he believes that the medication is a sign of weakness.
So, my task was to find a suitable dosage form and develop packaging for it. It should be unlike to traditional pharmaceutical packaging. The preparation should be good to take small portions, considering active way of life of my target audience.
Designer: Ivan Vetrov
School: British High School of Art&Design
Must — is a vitamin spray for serious senior businessmen, who live in the world of elite goods and services.
The idea was to make vitamins as a premium product. Vitamins in spray are easy in use and almost imperceptible. Undoubtedly, businessmen are interested in facts and numbers.
Thus, design was inspired by business issues and premium products typography with a slight retro shade.