Showing posts with label Snacks. Show all posts
    Showing posts with label Snacks. Show all posts


  • Designer: An Palahniuk and Alexander Petrov
    Client: Novosibirsk bread
    Country: Russia

    The Concept of “Hare! Get Ready for a Daily Dozen!” The hare is a symbol of great stamina and joy that saturate a child’s life. We did our best to convey the lively and bright world of a child that reflects his perception of life, his dreams and vast imagination. The package was designed for a Russian bread company.

  • Designer: Rong Yan
    School: Pratt Institute
    Professor: Kevin Gatta
    Country: United States
    Type Of Work: Student Project

    [ væn'ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee.

    The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper.


  • Designer: Hani Douaji
    Location: Preston, United Kingdom
    Type of work: Packaging Concept

    Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created a new playful and interactive packaging which enhance the main feature of the product "Protecting Teeth".

    A range of Six packs that represent three flavours, each pack has an illustration of a mouth with either mustache or lips. The chewing gum look like teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums.




  • Agency: Pearlfisher
    Type of work: Commercial
    Country: New York, USA


    Pearlfisher creates the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a delicious new range of premium deserts.

    Pearlfisher has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving desert offering for adults. Just Enough of a (Very) Good Thing is an indulgent treat available in 6 mouth-watering flavors, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream.

    In a category where the design aesthetic is traditionally over indulgent and uses dark, sensual cues, the design for Just Enough of a (Very) Good Thing is purposefully light, imaginative and ingredient focused. The illustrated logotype and packaging design emphasizes the handcrafted and premium taste of the deserts. This crafted feel is extended to the design of the website, allowing a seamless transition from one brand experience to another.

    Hamish Campbell, Creative Director at Pearlfisher comments: “We have created a refreshing and unique design that showcases the high quality and flavor experience of Just Enough of a (Very) Good Thing. Bursts of color are used to emphasize flavor and taste. The colored tags on pack work to differentiate flavor as well as highlighting the thought and care that has gone into the making of each desert. The ‘J’ of the logotype has been designed as a spoon, emphasizing the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert.”

    Noel Labat-Comess, Founder of Just Enough of a (Very) Good Thing says, “Pearlfisher’s design has created an indulgent on pack experience that truly represents the care and attention that goes into each product and the premium nature of the product within. The level of attention to detail in the design sets it apart from other competitors.




  • Agency: BTL Brands
    Location: London & Barcelona


    The Chatsfield is a fictional luxury hotel chain, and the setting for a new cross-platform romance series by publisher Harlequin / Mills & Boon. We were given the enviable task of designing the identity for the hotel, building the website, and creating a series of luxury promotional products to be sent to journalists and fans on launch day.

    We wanted the hotel to have a modern look & feel, but inspired heavily by art deco and top luxury brands like Chanel. The custom typography folds neatly into itself to create an iconic logo, which naturally becomes the centerpiece of the identity and packaging.

    The packaging system needed to be flexible, luxurious and iconic (yet achievable on a very small budget). Black, white & gold are recurring motifs in luxury branding, making it the ideal color scheme to give The Chatsfield credibility. The solution was minimal black packaging, wrapped in a delicate white bible paper, impeccably printed with gold ink and sealed with a gold sticker (unique to each hotel in each city). No ordinary printer could get our delicate wrapping paper through their machine, so each individual sheet had to be screen printed by hand. The result is satisfying to unwrap and truly exclusive.



  • Famous Japanese confectioner Glico has been bringing us iconic Japanese sweets like Pretz and Pocky for decades. Now they have a real treat in store for us, thanks to an extra-special line-up to celebrate the upcoming 3-D movie, Stand By Me Doraemon.

    The new specially marked packs include a hidden secret: 3-D moving images of Doraemon that come to life in your home. But these aren’t just any images. They’re created by you, with your very own colours and designs transformed into unbelievable, moving images, each with Doraemon acting out a fun scene before your very eyes!

    After hearing about the promise of a floating 3-D Doraemon, we made our way to the nearest candy store to see if we could find one of the special packs. The whole range was there waiting for us, and it includes Pocky, Pretz, Collon, Bisco, Caplico, as well as chewy Heart-shaped Caramels.

    We went all out and bought packs of Pretz and Pocky, a box of Caplico Minis and a set of limited-edition flavoured Pocky we’d never seen before. The Doraemon designs on the Collon and Bisko boxes were the same as the ones on the Pocky and Pretz packs so we were sure we had all the designs.

    Source: RocketNews24



  • Designer: Alexandra Abramova
    Type of Work: Concept, Festival work
    Country: Russia

    Liquid Rainbow is a positive new brand, designed to dispel sorrow and sadness of severe everyday life of urban citizen. Fabulous little world of cute creatures that give joy and gladness is depicted on the packaging. The line is divided into three unheard tastes) Problems at work: tired of hysterical boss - push him into furnace! Try the classic rainbow with creamed happiness. It will take you into the magical land where you can ride a cactus, enjoy the subtle flavours and have ironic look at yourself. Or maybe the guy is bonehead and a girl-friend is fool? Forget it! We have a rainbow for you with taste of looove - it gives tenderness, tremulous paradise and butterflies in your stomach. Also, we have not forgotten about gourmet dreamers, we have prepared for them a rainbow with pieces of clouds. It has a fluffy tenderness and a teleport to the dreamland where pleasant anomalies combines so subtly with memories from childhood.

    Eat the rainbow and it will be only positive).




  • Graphic designer: Janire Zamora
    Industrial designers: Alejandra de la Garza and Cristina Maldonado
    Country: Barcelona, Spain


    Ni maíz paloma is a new business born with the idea to reinvent one of the most popular snacks in Mexico and take to the streets of Barcelona. The main design inspiration is the Maize God Azteca "Centéotl" and how to see corn as sacred food by our Mexican ancestors. The pieces are designed as a container for kernel corn and a dish for the whole cob in order to avoid soiling.



  • Agency: Lehi Valley Trading Company In-House Design
    Designer: Rose Duncan
    Type Of Work: Commercial Work
    Country: USA
    Astounding! Stupendous! Freakishly Addicting!

    The crazy charisma of of circuses, carnivals and fairs is fully exploited in this fun and corny brand of indulgent snack food, light and crunchy corn puffs in a butter toffee coating.



  • Agency: Marque Brand Consultants
    Claire Stenvert – Senior Designer
    Gavin Greenhalf - Creative Director
    Gemma Lush - Photography Stylist
    Andrew Dougal Stavert - Photographer
    Jane Eaton - Account Manager

    Client: Woolworths
    Type Of Work: Commercial Work

    Country: Sydney, Australia

    Background
    Woolworths had developed a premium range of products for customers seeking affordable, indulgent, superior taste experiences; high quality products that would traditionally be sought through an extra shopping trip to a delicatessen.

    Brief & Challenge
    Marque was tasked with creating a premium tier brand that instantly delivered the quality of the range, and which clearly sits above the existing two brand tiers within Woolworths’ portfolio. In the supermarket context this new premium brand also needed to convince customers of the quality of the products in order to stop customers ‘crossing the street’ to their trusty delicatessen.

    Creative Solution
    Marque developed a brand strategy hinging on key brand truths from the creation of the range: that each product meets at least two of the three quality driving criteria:
    • Artisanship: Products must give a substantiated rationale that the product has been produced using traditional methods driving craftsmanship, expertise and quality
    • Ingredients: Ingredients must be expertly selected for their outstanding quality and superior taste
    • Provenance: Where relevant, products should be sourced from world-renowned expert regions.

    The brand’s bold yet simple, elegant and crafted design, produced with quality substrates and finishes, is one that customers can recognize as of premium quality, whilst credible in coming from a supermarket.

    The ‘Gold’ brand name, handcrafted and produced in gold foil, standing out on a rich dark brown background allows the brand’s quality to stand out on shelf. The stamped gold foil ‘Marque of Distinction’ (MOD) roundel highlights the key development criteria of a product as proof points for customers. Photography then supplements the MOD: mood evoking provenance and artisan shots, or sumptuous food photography, all driving the superior taste experience.


  • Agency: Marque Brand Consultants
    Abi Singmin - Senior Designer
    Gavin Greenhalf - Creative Director
    Mariella Menato - Account Manager
    Client: Woolworths
    Type Of Work: Commercial Work
    Country: Sydney, Australia

    Background
    Based on the customer insight that mums in Australia are looking for healthy snacking options for their children’s lunch boxes, Woolworths developed a range of ‘99% fruit ingredient’ snack sticks for kids aged 4-8.

    Brief & Objectives
    Marque was tasked with developing a sub-range under the Select brand with the core objectives to deliver a healthy, reassuring pack design for mum that would also be bright and bold enough for children, creating ‘playground appeal’.

    The key challenge: how to deliver a healthy fun pack design solution for mum but one that would stand out in a bright and bold category – a category that typically employs design cues more associated with the confectionery aisle.

    Creative Solution
    Marque’s naming strategy built on a core product truth – that the sticks wibble in your hand: ‘Fruit Wibbles’ – simple, honest, memorable.

    The design strategy employed white as the range colour for its semiotic signals of purity and naturalness, complimented with bright, fresh, fruity colours to create energy and fun, and drive standout at the fixture.

    Long, tall, wobbly typography was developed to bring the ‘Fruit Wibbles’ identity to life, further building on the product truth.

    Combining health and fun, we also created fruity characters to deliver playfulness and excitement to the pack. Each character has ‘wibbly’ arms, again building on the product truth. The key selling message – ‘99% Fruit Ingredients’ - is also heroed at the top of the pack, held up by one of these healthy characters.

    A die-cut window creates a sense of fun by revealing the cheeky squished faces of the characters on the wraps inside.

    The fun personality is also driven through on pack copy: “Pop your hands in the air – Wibble like you just don’t care!” and the characters claiming “I’m fruity” and “I’m fun”, provide a platform for future activation driving fun into the playground.



  • Designer: Diego Frayle
    Client: Delipop
    Type Of Work: Commercial Work
    Country: Colombia

    Delipop is a delicious popcorn elaborated in the traditional way. The special feature about this snack is that is ready to eat without losing its great taste and quality. The aim of this project was to reflect this features trough the packaging and brand identity to enter in the Colombian market and reach to a young target. Under the concept ¨handmade¨ I develop a packaging range, where the typography and illustration of the ingredients became more important, reflecting the process of elaboration of each product and highlighting their different attributes.


  • Designer: Rachel Kozy
    School: Kent State University
    Type Of Work: Student Project
    Country: USA

    A packaging series created for Mulino, an organic, high-end brand of sicilian crackers. I decided to bring a natural, and rough feel to the packaging with spices and herbs, but I also made it elegant and inviting with bright colors, and delicate typography. The texture and shape of the M was created with real spices, carved with my finger and photographed myself.


  • Agency: Curious Design
    Designer: Monique Pilley
    Client: Peanut Company of Australia
    Type Of Work: Commercial Work
    Country: New Zealand/ Australia

    At the Peanut Company of Australia they are truly, deeply, fanatically nuts about quality. That is why they chose Curious to work along side them, as we are equally fanatical about great design!

    Our brief was to develop a brand and packaging for PCA's gourmet range of nuts, that would appeal to a younger and more discerning target market. This was successfully achieved by integrating layers of elements that delivered key cues to the consumer. Firstly we introduced a core colour palette of black and gold to express quality and sophistication. We then added creative compositions of imagery that combined the actual product and each flavour's unique ingredients. This was topped off with a 'hand crafted' style font that represents the care and attention that PCA lavish on producing their superior range of value added product.

    The result? The humble peanut has finally come out of its shell!