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Agency: Raison Pure NYC
Laurent Hainaut - Founder & Chief Creative Officer (CCO)
JB Hartford - Creative Director
Kyle Wessel - Designer
Linda Tseng - Production Director
Miguel Altagracia - Production Manager
Grady McFerrin – Illustrator
Samuel Gomez – Illustrator
Rebecca Etter- Account Manager
Type of work: Commercial work
Orphan Barrel is a family of small-batch bourbons sourced from forgotten barrels and recast through evocative brand stories and best in-class design. The branding for Orphan Barrel remains consistent with each launch to announce all variants as members of the family, but the individual issues have their own personalities with animals that express the unique character of each liquid and name.
Agency: LibellulArt – Officina Di Segni
Designer: Eleonora Casetta and Elisa Scesa
Client: Pastiglie Leone
Type Of Work: Commercial Work
A tender original tin box collection dedicated to childhood serenity. Sweet old time pictures telling the lighthearted happiness perceived through the eyes of the kiddies.
Agency Name: 2yolk
Type Of Work: Commercial Work
A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.
The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JARMATES was an obvious choice of name. Tasting them all was yet another matter: a real trip! And it was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!
Agency: Binomi creatividad
Country: Barcelona, Spain
Type Of Work: Promotional Item
A different way of looking the complicated world of advertising is represented in this Juego de la Oca (Game of Goose), with all the difficulties for advancing, stepping back here, slowing you down over there, and above all, depending always on your fate to move forward. From this premise, in Binomi Creatividad we have conceived our latest promotional item: El Juego de la Campaña Loca (The Crazy Campaign Game), maybe ironically to give to our customers who demand some changes. This is a new and special interpretation about the famous board game (which we have done a word game with the name), in a vintage design and format. It is a simple mechanism: the playing pieces representing the hard-working publicits who try to progress along a campaign, and the game boxes reflect the main troubles and obstacles that we face, from the encouraging beginning towards the desired publication.
The principal motivation behind this exciting idea is denouncing and counteracting the lack of humility of our customers, unable to recognize the main obstacle are they themselves. For those customers who at the final part of an order realise that their budgets are too short to continue, or those who make last minute changes, we consider they have won the“Death” game box. But of course we are conscious that not all customers are the same. Also, as in all our works, we have bet on an elegant graphical presentation, in a retro dynamic as the item demands, with the evident purpose of showing our ability to display a product in an attractive and different way.
In conclusion, our target is to propose and original, easygoing and daring idea, coherent with our alternative position, always outside the conventional and at the same time it means an educational game for everyone.
Designed by The Design Studio 13
Easter “Cahor Blagovest”: Design of the Vintage Wine Label
We designed trademark and label for the wine “Cahor Blagovest” by “DK Intertrade”. Over the years the wine has gained reputation, but the company decided to expand the range of wines, which required the repositioning and adaptation of design.
Cahors has a special place among the alcoholic beverages. In Russia and CIS, Cahors is an iconic wine. It is positioned as a quality, special wine for special occasions and daily use. The word “Cahor” has become synonymous with the “church wine”, meaning that it has ritual value, is a part of religion tradition, sacrament of the Eucharist. Wine in general symbolizes the blood of Christ, while Cahors is the wine that is primarily used in Orthodox Church. “Blagovest” is a Russian name of a type of peal in Russian Orthodox bell ringing. Translated literally, “Blagovest” means “Annunciation” or “Good News”.
In the development of the label design, taking into account the name of the beverage, we emphasized the trademark traditional meaning: “Sunday Blagovest” and “Easter Blagovest”, accentuated with the Old Church Slavonic calligraphy and accompanied with the depiction of the Orthodox Church and three bells announcing the beginning of the service.
The original bottle of rectangular shape, symbolizing 4 walls of the temple, is made of dark brown glass. The place reserved for the label is designed to remind the entrance to the temple, it replicates the vaults of the temple and the iconostasis.
The bottle is sealed with T-shaped cork. We have also developed a gift cardboard packaging decorated using the same stylistic solutions as the label and the bottle.
Agency: LibellulArt - Officina Di Segni
Designer: Elisa Scesa
Client: Pastiglie Leone
There are colours and scents so sweet in mind to awake childhood memories. Such overwhelming shades to fill in our soul. Such unexpected flavours to hand down to us incredible stories of a past time.
RetròChic Candy Originals are real essences of the purest sweetness! LibellulArt disigned RetròChic tins, gift box and display for Pastiglie Leone, the depositary of the most refined taste: from candies to chocolate everything reflects the most renowned Italian confectionery quality.
Illustrator: Steven Noble
Agency: Landor Associates
Country: United States
We were challenged to design a new, intriguing deodorant package that upset the consumer perceptions that all Old Spice scents smelled the same and that Old Spice scents were old and musky. The proposition had to be relevant to young people within Old Spice’s key markets of North America, Latin America, and Eastern Europe.
“Procter & Gamble’s Old Spice brand was plagued by negative consumer perceptions that all the scents smelled the same, old and musky. Working as a part of a cross-functional project team, Landor Associates Cincinnati along with Steven Noble’s illustrations were able to deliver packaging that clearly communicated a range of unique fresh fragrance experiences from Old Spice.”
Description of how you arrived at the final design:
Following qualitative research, full colour imagery was identified as the best way to bring to life destination-themed fragrances. Steven Noble's hand etched style of illustration common to 19th century nature books was leveraged to communicate Old Spice’s 70+ years of heritage. Delightful surprises, including sharks and bears were added to each illustration, enhancing the consumer’s emotional connection with the fragrance as well as updating the traditional illustration style. Red, traditionally the brands dominant colour, was used sparingly after it was identified as a signal of heavy, musky scents.
Designed by Carlos Teles
Strong Boy Cereal is a concept packaging of cereal, inspired in vintage style of animations and cartoons. The idea of concept is be a cereal that offer a big force the boys, with much vitamins and minerals. So, the hot colors, orange and yellow, was choice for refers a good day and energy, after the breakfast. And the typography was designed for be strong and impacting, except the word "Cereal", that refer a good and delicious taste. Finally, the illustration was inpired in vintage/retro comics, as a form for be more close to the boys.
Designed by Ré:nium design, Hungary.
Designer Name: Réka Diósi
the DIOTOYS - a piece of childhood
Identity and package design made for Hungarian handicraft wooden toys. Preparation with meticulous care and operational mechanism based on technical observations make the toys so special.
I applied silk screen technique for printing the materials (veneer, textile, recycled bag, wooden box packaging)
By creating the design it was an important aspect to use those kind of materials which reflect naturalness, so I chose environmentally friendly raw materials. The veneer parts of the identity are reused from the furniture industry as those were fallen or broken pieces.
All the stationery, envelope, label and other accessories are printed on recycled paper, the little bags used as wrapping made of 100% wool.
Designed by QNY Creative, United States.
Victoria's Kitchen is a young californian start up, first launched their Almond Water in 2012. Inspired by a traditional and artisanal recipe from grandmother's kitchen, Almond Water is the perfect combination of delicate yet tasty flavors. Infused with natural extracts, flavors and a hint of sweetness, Almond Water is a refreshing alternative to lemonade or iced tea.
We brought grandmother's concept up-to-date by balancing the nostalgia of vintage produce labels with the shelf impact needed for modern packaging communication.
Pairing a lovely antique font and illustrations with a fresh background color, we gave Almond Water a vintage but modern identity.
All of these elements work together, distinguishing Almond Water as a sophisticated, refreshing beverage offering.
Designed by Mark Kuzio, United States.
School: Academy of Art University
Intructor: Tom McNulty
There were two parts to this project, an evolutionary and a revolutionary design. The purpose of the evolutionary design was to choose an existing liquor whose design might be considered dated, then rejuvenate the brand image and label design while maintaining the front, back, and neck label, and current bottle design. The purpose of the revolutionary design was to use the same brand and product line but reposition the product by creating a premium/upscale image that included a gift box or vessel.
The liquor I chose was Old Grand Dad bourbon whiskey. For an evolutionary packaging update, equity in the original typeface was maintained with mild refinements. The bust image was replaced with a younger, heartier picture for the founder to appeal to a younger clientele. The concept for the revolutionary packaging was based on how whiskey was used as currency during the American Revolution. Fine-line details mimicking the look of printed money adorn the label. The vessel was made from materials inspired by the stills to produce whiskey.
Designed by Giorgia Brugnoli, Italy.
Buttercups Lingerie Bags is a project for a fictitious brand created by me. The choice of the retro style (with a modern touch) comes from the use of the pinups, which is consistent with the product - lingerie. I had total freedom while designing these bags, that's why I made them from a pure customer point of view: these are exactly the bags that I would like to get when I buy lingerie - sexy but playful! The design was printed on matte plasticized paper.