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Agency: Binomi creatividad
Country: Barcelona, Spain
Type Of Work: Promotional Item
A different way of looking the complicated world of advertising is represented in this Juego de la Oca (Game of Goose), with all the difficulties for advancing, stepping back here, slowing you down over there, and above all, depending always on your fate to move forward. From this premise, in Binomi Creatividad we have conceived our latest promotional item: El Juego de la Campaña Loca (The Crazy Campaign Game), maybe ironically to give to our customers who demand some changes. This is a new and special interpretation about the famous board game (which we have done a word game with the name), in a vintage design and format. It is a simple mechanism: the playing pieces representing the hard-working publicits who try to progress along a campaign, and the game boxes reflect the main troubles and obstacles that we face, from the encouraging beginning towards the desired publication.
The principal motivation behind this exciting idea is denouncing and counteracting the lack of humility of our customers, unable to recognize the main obstacle are they themselves. For those customers who at the final part of an order realise that their budgets are too short to continue, or those who make last minute changes, we consider they have won the“Death” game box. But of course we are conscious that not all customers are the same. Also, as in all our works, we have bet on an elegant graphical presentation, in a retro dynamic as the item demands, with the evident purpose of showing our ability to display a product in an attractive and different way.
In conclusion, our target is to propose and original, easygoing and daring idea, coherent with our alternative position, always outside the conventional and at the same time it means an educational game for everyone.
Designed by The Design Studio 13
Easter “Cahor Blagovest”: Design of the Vintage Wine Label
We designed trademark and label for the wine “Cahor Blagovest” by “DK Intertrade”. Over the years the wine has gained reputation, but the company decided to expand the range of wines, which required the repositioning and adaptation of design.
Cahors has a special place among the alcoholic beverages. In Russia and CIS, Cahors is an iconic wine. It is positioned as a quality, special wine for special occasions and daily use. The word “Cahor” has become synonymous with the “church wine”, meaning that it has ritual value, is a part of religion tradition, sacrament of the Eucharist. Wine in general symbolizes the blood of Christ, while Cahors is the wine that is primarily used in Orthodox Church. “Blagovest” is a Russian name of a type of peal in Russian Orthodox bell ringing. Translated literally, “Blagovest” means “Annunciation” or “Good News”.
In the development of the label design, taking into account the name of the beverage, we emphasized the trademark traditional meaning: “Sunday Blagovest” and “Easter Blagovest”, accentuated with the Old Church Slavonic calligraphy and accompanied with the depiction of the Orthodox Church and three bells announcing the beginning of the service.
The original bottle of rectangular shape, symbolizing 4 walls of the temple, is made of dark brown glass. The place reserved for the label is designed to remind the entrance to the temple, it replicates the vaults of the temple and the iconostasis.
The bottle is sealed with T-shaped cork. We have also developed a gift cardboard packaging decorated using the same stylistic solutions as the label and the bottle.
Agency: LibellulArt - Officina Di Segni
Designer: Elisa Scesa
Client: Pastiglie Leone
There are colours and scents so sweet in mind to awake childhood memories. Such overwhelming shades to fill in our soul. Such unexpected flavours to hand down to us incredible stories of a past time.
RetròChic Candy Originals are real essences of the purest sweetness! LibellulArt disigned RetròChic tins, gift box and display for Pastiglie Leone, the depositary of the most refined taste: from candies to chocolate everything reflects the most renowned Italian confectionery quality.
Illustrator: Steven Noble
Agency: Landor Associates
Country: United States
We were challenged to design a new, intriguing deodorant package that upset the consumer perceptions that all Old Spice scents smelled the same and that Old Spice scents were old and musky. The proposition had to be relevant to young people within Old Spice’s key markets of North America, Latin America, and Eastern Europe.
“Procter & Gamble’s Old Spice brand was plagued by negative consumer perceptions that all the scents smelled the same, old and musky. Working as a part of a cross-functional project team, Landor Associates Cincinnati along with Steven Noble’s illustrations were able to deliver packaging that clearly communicated a range of unique fresh fragrance experiences from Old Spice.”
Description of how you arrived at the final design:
Following qualitative research, full colour imagery was identified as the best way to bring to life destination-themed fragrances. Steven Noble's hand etched style of illustration common to 19th century nature books was leveraged to communicate Old Spice’s 70+ years of heritage. Delightful surprises, including sharks and bears were added to each illustration, enhancing the consumer’s emotional connection with the fragrance as well as updating the traditional illustration style. Red, traditionally the brands dominant colour, was used sparingly after it was identified as a signal of heavy, musky scents.
Designed by Carlos Teles
Strong Boy Cereal is a concept packaging of cereal, inspired in vintage style of animations and cartoons. The idea of concept is be a cereal that offer a big force the boys, with much vitamins and minerals. So, the hot colors, orange and yellow, was choice for refers a good day and energy, after the breakfast. And the typography was designed for be strong and impacting, except the word "Cereal", that refer a good and delicious taste. Finally, the illustration was inpired in vintage/retro comics, as a form for be more close to the boys.
Designed by Ré:nium design, Hungary.
Designer Name: Réka Diósi
the DIOTOYS - a piece of childhood
Identity and package design made for Hungarian handicraft wooden toys. Preparation with meticulous care and operational mechanism based on technical observations make the toys so special.
I applied silk screen technique for printing the materials (veneer, textile, recycled bag, wooden box packaging)
By creating the design it was an important aspect to use those kind of materials which reflect naturalness, so I chose environmentally friendly raw materials. The veneer parts of the identity are reused from the furniture industry as those were fallen or broken pieces.
All the stationery, envelope, label and other accessories are printed on recycled paper, the little bags used as wrapping made of 100% wool.
Designed by QNY Creative, United States.
Victoria's Kitchen is a young californian start up, first launched their Almond Water in 2012. Inspired by a traditional and artisanal recipe from grandmother's kitchen, Almond Water is the perfect combination of delicate yet tasty flavors. Infused with natural extracts, flavors and a hint of sweetness, Almond Water is a refreshing alternative to lemonade or iced tea.
We brought grandmother's concept up-to-date by balancing the nostalgia of vintage produce labels with the shelf impact needed for modern packaging communication.
Pairing a lovely antique font and illustrations with a fresh background color, we gave Almond Water a vintage but modern identity.
All of these elements work together, distinguishing Almond Water as a sophisticated, refreshing beverage offering.
Designed by Mark Kuzio, United States.
School: Academy of Art University
Intructor: Tom McNulty
There were two parts to this project, an evolutionary and a revolutionary design. The purpose of the evolutionary design was to choose an existing liquor whose design might be considered dated, then rejuvenate the brand image and label design while maintaining the front, back, and neck label, and current bottle design. The purpose of the revolutionary design was to use the same brand and product line but reposition the product by creating a premium/upscale image that included a gift box or vessel.
The liquor I chose was Old Grand Dad bourbon whiskey. For an evolutionary packaging update, equity in the original typeface was maintained with mild refinements. The bust image was replaced with a younger, heartier picture for the founder to appeal to a younger clientele. The concept for the revolutionary packaging was based on how whiskey was used as currency during the American Revolution. Fine-line details mimicking the look of printed money adorn the label. The vessel was made from materials inspired by the stills to produce whiskey.
Designed by Giorgia Brugnoli, Italy.
Buttercups Lingerie Bags is a project for a fictitious brand created by me. The choice of the retro style (with a modern touch) comes from the use of the pinups, which is consistent with the product - lingerie. I had total freedom while designing these bags, that's why I made them from a pure customer point of view: these are exactly the bags that I would like to get when I buy lingerie - sexy but playful! The design was printed on matte plasticized paper.
Designed by Quaker City Mercantile, United States.
After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin.
Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic.
Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800′s, which at the time was a lifesaving drug against malaria.
Hendrick’s Gin master distiller Lesley Gracie created this complexly flavored cordial, bittersweet with a slightly syrupy mouthfeel and notes of floral lime and orange zest with rose petal and lavender. Quaker City Mercantile spearheaded Quinetum’s concept and design.
The small, custom-mold glass bottle was inspired by a 1940’s-era poison bottle discovered in a London antique shop. The Quinetum bottle was designed to echo the canonical Hendrick’s Gin aesthetic, with distinctively clean, painstakingly designed packaging and a Stelvin screwcap.
The packaging I created for Hendricks 14 years ago is incredibly iconic, much loved and, now, much imitated,” says Grasse. “Therefore, there was a lot of pressure with this project to up the ante and take things to a new level. And, judging by the initial feedback we have received on this, I think we achieved that. Our goal is to put this out there in very limited quantities and keep Quinetum very selective and very rare. As rare as platinum, titanium or any other “um”.
Designed by Cátia Vide, Portugal.
School: Instituto Politécnico do Cávado e do Ave (IPCA)
The brief was to make a packaging design of a commemorative/special edition of a product.
I chose the old portuguese brand of canned fish Ramirez, and my idea was to develop a commemorative edition based on the three most typical Portuguese dishes: Sardines in Stew, Cod with Olive Oil and Garlic, and Tuna Roast stylish Algarve.
Each illustration tells the origin of each dish: Sardines in Stew, was a dish invented by fishermen; Cod with Olive Oil and Garlic, is the most famous dish of Portugal, there is a cod recipe for every day of the year here, and was illustrated by our typical architecture; and the Tuna Roast stylish Algarve, was illustrated by the Barril beach. Since the 70's, the fishermen were confronted with costs of economic exploration, and the remoteness from tuna on the coast. They were abandoning their anchors in the sand of this beach, and now constitutes one of the most beautiful museums landscaped. The narrative illustrated that conserves want honor this historical fact.
It's an edition that honors the old portuguese canned fish, printed in one color, on kraft paper, transmits tradition, national product, nostalgia (a very portuguese word), trust and revivalism.
Designed by João Brandão, Portugal.
This is a school project. The brief was to make a packaging design of a commemorative/special edition of a product.
I chose Heinz Baked Beans, and my idea was to develop a commemorative edition based on the contribution of heinz during the second world war to maintain food supply.
My design options were influenced by the British war propaganda and by the idea of rationing and distributing the food during the war.