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Top Packaging Projects of 2020


Packaging of the World presents the top 50 posts for the year of 2020. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!



RE:STAR packaging design by Polina Yanushko

Forget about massive aluminum cans with its unique packaging: this compact, portable capsule is a brand new way to enjoy your energy drink. A concentrated syrup hiding inside packs a punch of energy enough to last you the entire night! Just mix it with sparkling water, which you can buy inside the venue or simply catch it from the stage.

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il vicolo, Marche IGT Rosato packaging design by Andrea Castelletti

Take one look up and one to the sides. Yes, the road is narrow. Extremely narrow in fact, barely 43 cm wide. You are in the narrowest alley in Italy, in the town of Ripatransone, where Cantina dei Colli Ripani is located.

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Tomacho packaging design by Backbone Branding

Just say the word Tomacho, doesn’t it simply uplift your mood and make you smile? These shiny red fruits truly inspire us and spark our creativity.

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Leaf Whisper packaging design by Mamba Studio

A refreshing drink with a touch of organic tea with natural ingredients. Tea is made of leaves, that is why we decided to give them the leading role they deserve.

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COLDER by Maria Kazanova

The design concept is based on the metaphor of a thawed patch in the snow. Fresh food is a reality!

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Art Sponges packaging design by Lesha Limonov

Someone sings in the bathroom, and someone comes up with new ideas there! What could be common between a simple washcloth and a brilliant masterpiece? But what if we combine them?

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OHM London Dry Gin packaging design by Oleg Zaharevich

OHM London Dry Gin is a gin concept, born as an experiment in branding and modern gin design, based on simple, but powerful shapes — lines and circles.

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B's Bees by Studio Mean

The packaging mimics the mesmerising interior of a beehive. One of the jobs of a beekeeper is finding the queen amidst the thousands of worker and drone bees. Inspired by this, the B’s Bees logo is camouflaged within the typographic melee to create a hide-and-seek interaction with the b’holder.

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4Life Mineral Water packaging design by Prompt Design

The package illustration is to convey how the animals live their lives with the water. The wavy lines and animals explain about the animals living with the water resource. For example the flamingo flying, the tiger swimming and the crocodile crawling in the wavy lines which represent the beauty of water waves.

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Supha Bee Farm Honey packaging design by Prompt Design

The paper honeycomb is used together with the wooden box to emphasize the feeling that the honey bottle inside is virtually from the beehive. The SB logo which stands for SUPHA BEE FARM is designed simply to make it look similar to a bee.

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McDonald's / silicone overpack by Delatour Design Paris

No more cardboard or stains directly set on the table, away from the plates that you put your fries and burgers in to make your table look less messy!

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Snowing Village by Jo Hui Jung

Snowing Village is a frozen yogurt made with the concept of igloo.

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GARSTONE - 56 Year Old Blended Scotch Whisky designed by Constantin Bolimond

Comprising over 60% single malts - an unusually high ratio - our 56 Year Old Blended Scotch Whisky would traditionally have been described as 'deluxe.' The word deluxe comes from the French `de luxe' or 'of luxury' and is the perfect description for our latest release, paying tribute both to its great age, and its exceptional flavour.

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Don Papa Masskara Rum packaging design by Stranger & Stranger

Our Filipino journey continues with a limited release expression inspired by MassKara, the festival of smiles.

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Masia Oliveda by Pagà Disseny

The dream worlds of @rosemariecc illustrate the range of wines from the D.O. Empordà Masia Oliveda. An explosion of color and a touch of surrealism for the Capmany winery.

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Sol by Lilia Quinaud

Sol, which translates to "sun”, is a concept coffee brand inspired by the diverse colours and flavours of Brazil. The wordmark takes inspiration from the sinuous shapes of its natural and urban landscapes, followed by a custom bold display typeface.
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Dinamite Collection by 327 Creative Studio

An overlay label with a "fuse" that you can pull and rip, revealing the name of the product. The fusion of the minimal style of the front label with the vintage approach on the back label.

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Unshackled Wines packaging design by Co-Partnership

Unshackled is inspired by the freedom to leave the rule book behind, a behavior that has always been expressed through The Prisoner Wine Company’s unconventional approach.

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SOUKAI juice packaging design by Constantin Bolimond, Dmitry Patsukevich, Tamara Vareika, Aleksey Koler, Nikita Bulgakov

The design of the package is designed exclusively for a specific segment of the Japanese juice market.

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Sister's Ice Cream packaging design by Azadeh Gholizadeh

It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging.

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HERO'S packaging design by Backbone Branding

In order to visually convey this quality, we have imagined each of these 16 types as heroic characters. All of them are wearing their specific headgear ready to guard and protect. However, none of them is holding arms, because these are pacific heroes, instead of destruction and war their mission is to repair and make our bodies healthier and our immunity stronger.

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Akio #packagingdesign by Robert Dadashev and Katya Mushkina

More than anything, children love to play. Akio is a Japanese-style bathing tool that turns the bathing process into a fun and interactive game. Parents can play with children, attracting their attention with an interesting package. The removable kimono will surprise a toddler, grab their attention and change his or her attitude to a bathing process.

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Gütermann Threads - Extra Strong packaging design by Lesha Limonov

The main properties of polyester threads are their high strength, wear resistance, decorative appearance. Such threads withstand any load and in structure, they are very similar to a cable. We decided to express the properties of the thread through a metaphor, namely to show high strength and decorative appearance.

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Longi Pasta packaging design by Shyika&Shyika

The main idea of packaging concepts is to emphasize the shapes of long pasta types. The line of the Longi Pasta brand includes two sorts of pasta: classic and veggie, and four different types of each sort: fettuccine, tripoline, fusilli and spaghetti.

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A Beer For Typography Lovers by Bodoville

Meet the type can. A beer concept created for typography lovers, like us. Time is up for vintage-looking beers which have lost their souls, a long time ago. Therefore we wanted to create a concept beer touched by the most beautiful and zestful typefaces today — Futura, Helvetica, Bodoni and Times New Roman (Baskerville couldn’t make the list, we are sorry.)

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SIMPLY cosmetic packaging design by Sol Benito

Market place is flooded with hundreds of products main challenge is to create distinct products or packaging by virtue of innovative ideas and styling that can tell the story and grab the attention while lying on shelf.

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Olive Oil Tessere packaging design by Constantin Bolimond

Originally, the olives are harvested by hand, or by comb, when the fruit becomes very green. A cloth is used to spread under the olive trees and under no circumstances the fruit is picked from the ground.

The olives are then transported by plastic rigid perforated boxes or bags with a capacity of 30-50kg. The time from the production to the pressing of the olive oil does not exceed 24 hours from the harvest to the production.

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The Long Dog Co. packaging design by Studio Unbound

The Long Dog Co. is a family owned business that produces traditionally made jams and chutneys. The brand name is inspired by a few key members of that family - their dachshunds.

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Fuerst Wiacek Beer by Mireldy studio

For each new beer, a visual story is always created in a unique way and the artwork is never repeated. Every can of beer is a small work of art for itself both inside and out.

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12 Spirits - OfDarkness by InSpace Creative

OfDarkness romantic 'in the name' of darkness, brings different perspectives on darkness through modern design language to show that darkness or light are equally wonderful.

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Off-Piste Gin by Kingdom & Sparrow

Paired with an icey, powder blue bottle, the scene is filled with natural elements and bright colours to transport the drinker to a world of fresh air and adventure.

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Milgrad by Depot branding agency

The blue cat travels across the packaging of different dairy products. It stares with interest, plays with a string, spies and skips a beat with expectation.

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Forage & Gold by makebardo

We are flower hunters, field finders and honey testers, storytellers, creators & nature lovers. From our gate to your kitchen, with a plan to change the way you think about this naturally available superfood.

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Extractos de plantas medicinales - Tintura Madre

Medicinal plant macerates are hydroalcoholic solutions that contain the active and healing principles of plants. This line is made up of a selection of 12 plants that act on different body systems. Each color identifies a different system.

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Winner by Ferma Branding

An image of a hand stroking a pet is featured in the centre of the composition as a symbol of love and affection. One of the design peculiarities lies in the retouching and collage of the composition, so we could get the perfect picture since animals are very active and hard to catch in the frame as well as in the desired pose for the concept.

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Friends of the Ice (student project) packaging design by Choo Jing Xin

The packaging box is designed to look like ice pieces. Inside the box included paper animals of the endangered species, where consumers can arrange them on the ice pieces, symbolizing the idea of helping these animals back to their habitat. The design aims to promote the idea of caring for the environment while taking care of one's health and beauty.

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TALEA Beer Co by IWANT design

Talea Beer Co. are a New York based, women-led, craft beer start-up. IWANT design have created the branding, visual language and packaging for this exciting new project. Bold colourful graphic shapes have been used to great effect to give the brand a unique visual style with real impact. With eight beers already designed, we are scheduled to double that number through 2020, as well as working closely with their team on their forthcoming Williamsburg taproom.

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Bryson's Gin - Metal Packaging by Bombcrater Design

In this project, we looked at how gin is predominately packaged in glass, perhaps metal is something to be considered. This pack retrospectively looks at the packaging used by old beer cans and motor oil, we have used this aesthetic to see if they could be applied to premium spirits such as gin, perhaps making it more masculine but still accessible by all.

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Clara y Ema Eggs packaging design by Creamos

All eggs are the same, all have the same shape. But there is something that makes them unique, the way they fall into the frying pan.

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Supporting local fisheries with premium branding by Linsanity Design

Supporting local fisheries with premium branding, using minimal yet striking visuals. We went against all packaging and labeling norms in this usually traditional industry to appeal to today's quarantined customer that relies on canned food solutions.

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Parma Pafylida #eggs #packagingdesign by Nineteendesign

The development of Pafylida Farm has created a need for the design of new packaging. Bearing in mind the nutritional value of the product, we designed a unique, modern packaging with a distinctive shape and aesthetic which reflects the company’s new era.

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Niño Terrible Wine packaging design by Arena-Bahamonde Creatividad Argentina

This is the story of a restless, indomitable boy who fought for noble causes and as an adult turned his entire instinct into his magical wines.

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OASIS vodka packaging design by kendko

Oasis vodka is a brand for a premium vodka. The concept of the bottle and packaging for this brand is inspired by the desert dunes. The gradient colours of the bottle are a representation of the tones of desert sand, blended with blue tones of the sky and the bottom shape of the bottle is allusive of the shapes of dunes.

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LIL’LAMB packaging design by Kate Zakharova

LIL’LAMB brand reflects the idea of a newborn innocence. It offers granulated and concentrated 0+ detergent based on marseille soap xvii century’s formula composed of three natural ingredients: olive oil, spring water and wooden ash.

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MILKME packaging design by Ilya Volgin

As for product packaging, I got inspiration from animals themselves i.e. several packages combined together in one module element resemble the shape of cow udder. As a result, we got soft delicate shapes dictated and inspired by nature itself.

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VK Wine packaging design by Studio Size

VK is a wine brand with a long tradition and a young innovative chief winemaker. For the past five years, we have been overseeing the brand’s evolution, which has reached a new stage. The brand has grown and became prominent for its product quality and distinctive branding. It was time to update the brand’s identity and packaging to reinforce the brand’s image and new positioning as a winery&gallery.

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Gogo Quinoa Puffs by Pigeon Brands

This trio of flavours is illustrated by characters as colorful as the flavours they represent. Whether it’s the high hair or long beard, this imagery is rooted in the shape of the product itself.

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NeoDx Biotech by Mechi Co. Design

The idea was to create a clean, bold, minimal, and forward-thinking design. The whole idea comes from how a circle is a symbol of the cycle of life and transformation and how we can draw parallels with the DNA helix and crystallized structure to form the logo symbol.

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POSITANO (YES) #packagingdesign by Open Studio Stockholm

Positano is an Italian bar at the exclusive department store NK in Stockholm. The name origins from the small lemon-cultivating village by the Amalfi Coast which is said to be both the happiest and weirdest place on earth, in which the identity and packaging concept is expected to dramatize.

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Sake Ao Kuma packaging design by Emi Renzi

This design project takes as an icon the Himalayan bear, an animal that lives in Japan and has great strength, and blue for the color of the ocean that surrounds the country. The inspiration for this packaging design, an in-depth investigation was carried out into their artistic styles, customs, landscapes, cities and clothing.

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1 comment: Top Packaging Projects of 2020

  1. I must say this is a very useful and inspiring article for improving one's design sense and creativity. Be inspired as well by this website https://a2designlab.com/, check their team environment and strategy and how they pulled off good product designs.

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